As an Email Strategist, Karen helps clients uncover new opportunities and create engaging campaigns to meet business and revenue goals. Karen began her marketing career as the eCommerce Marketing Officer for a large financial organization, designing and managing affiliate websites and optimizing them for usability, SEO, and SEM. She brought her expertise to Listrak in 2008 to manage high-profile clients, such as Motorola and Wolfgang Puck, and helped them implement email best practices to increase email marketing ROI.