Jen manages and coordinates the elements, tasks, and resources needed to complete creative projects for Listrak’s full service clients, such as Waterford, Motorola, Navistar, Movies Unlimited, and DiscountBeautyCenter.com. Her background in customer service in a large financial institution helps her listen to and effectively communicate with customers to understand their requirements and goals, suggesting best practices, new strategies, and deployment schedules as needed. And her experience in graphic design and web development help her align the email creation to ensure clients’ email campaigns engage subscribers and produce high conversions and ROI.