We missed you at our Retail Email Exchange conference but you don't have to miss out on the information! You can download the materials simply by filling out the form on the right. Be sure to register for our webinar series featuring many of the sessions presented at the conference, or check back to watch the webinars On Demand.
Complete the form on the right and you'll gain instant access to all of the resources listed below.
General Sessions |
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5 Trends all Retailers Need to Know Sucharita Mulpuru – Forrester Research
Forrester analyst Sucharita Mulpuru discusses the challenges and opportunities facing eCommerce companies in the coming 18 months. |
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Which Test Won? A Research-Based Look at What Works, What Doesn’t, and Why Anne Holland - Anne Holland Ventures
Marketing guru Anne Holland leads this exciting and interactive session showcasing common and surprising email tests that lead to big increases in revenue, engagement, and ROI.
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Not All Email Attributes are Created Equally Kevin Hillstrom - MineThatData
In this interactive session, Mr. Hillstrom leads an exciting discussion describing tips and techniques for understanding data attributes that are most appropriate for creating relevant and engaging email marketing campaigns.
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Breakout Sessions |
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Math, Metrics, and Methodologies Behind New Email Acquisition and Preservation Dan Osborne and Heather Bonura
Dan Osborne and Heather Bonura discuss strategies you can use to grow your lists and take these prospects through the customer acquisition path, earning you a new customer for life.
Webinar – June 28 at 3:00 ET |
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Turn One-Time Buyers into Long-Term Customers Brandon Brophy
In this session, Brandon Brophy discusses strategies for extending customers’ lifecycles, including lead nurturing, repurchase optimization, engagement tactics, and customer win-back tactics.
Webinar – July 5 at 3:00 ET |
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Creating Engaging Email Conversations Karen Nuss
Karen Nuss discusses email engagement tactics, including post-purchase campaigns, browse and abandon, shopping cart abandonment, out of stock notifications, multi-path welcome series, and social and mobile tactics.
Webinar – July 12 at 3:00 ET |
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Making Sense of Metrics Brandon Brophy and Karen Nuss
Brandon Brophy discusses five metrics you should be monitoring - retention rate, average order value, customer spend, purchase cadence, and customer lifetime value.
Webinar – July 19 at 3:00 ET |
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Active Ride Shop: Multi-channel Retail Case Study Ross Kramer
Ross Kramer shares how Active Ride uses email marketing; including its What Up Wednesday’s newsletter, promotional emails, Active Card loyalty program, segmentation and suppression, welcome messaging and shopping cart abandonment series, to increase sales and customer lifetime value.
Webinar – July 26 at 3:00 ET |
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5 Ways Shopping Cart Abandonment Will Make You More Money Next Week Ross Kramer
Ross Kramer discusses five strategies for successful shopping cart abandonment remarketing campaigns, including creating a series of messages, using social proof, implementing a discount ladder, tweaking your deployment schedules, and including the right content and messaging in your campaigns.
Webinar – August 2 at 3:00 ET |
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Maximize Profitability with Intelligent Offers and Selective Discounting Karen Nuss
Karen Nuss shows you how to keep your profitability high by only offering discounts where you need them.
Webinar – August 9 at 3:00 ET |