Past Whitepapers

Listrak Whitepaper Archive

Advanced Holiday Strategies and Tactics

Megan Ouellet and Jerica Reddig

Published on: 8/14/2014

2014 Holiday Planning Guide

Megan Ouellet, Director of Marketing, Acquisition

Published on: 8/11/2014

The Total Economic Impact™ of Listrak Omnichannel Marketing Solutions

Commissioned study conducted by Forrester Consulting

Published on: 7/23/2014

Listrak Digital Marketing Solutions Showcase

Listrak

Published on: 5/1/2014

Back In Stock Alerts: Save the Sale and Boost Your Subscriber Base

Donna Fulmer, Manager, Marketing Communications & PR

Published on: 3/28/2014

Personalization is the Key to Post-Holiday Campaigns

Megan Ouellet, Director of Marketing

Published on: 12/18/2013

2013 Research Report and Look Book: Shopping Cart Recovery Tactics of the Top 1000 Retailers

Megan Ouellet, Director of Marketing

Published on: 10/15/2013

Holiday Email Campaign Lookbook

Megan Ouellet, Director of Marketing

Published on: 8/26/2013

Reach Your Shoppers the Right Way with Responsive Design

Megan Ouellet, Director of Marketing

Published on: 7/15/2013

The Next 90 Days: A Critical Timeframe for Turning First-Time Buyers into Loyal Customers

Megan Ouellet, Director of Marketing

Published on: 6/20/2013

Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers

Donna Fulmer, Marketing Communications and PR Manager

Published on: 5/22/2013

Listrak’s 2012 Shopping Cart Abandonment Review and Look Book

Megan Ouellet, Director of Marketing

Published on: 1/10/2013

Two Easy Steps to Increase Engagement and Conversions using Ratings and Reviews

Megan Ouellet, Director of Marketing

Published on: 12/11/2012

Getting to the Second Sale and Beyond: A Study on Post-Purchase Email Marketing

Jose Munoz Jr. and Dave Bagchi, FitForCommerce

Published on: 10/9/2012

Email Look Book Post Purchase Campaigns

Megan Ouellet, Director of Marketing

Published on: 2/24/2012

Building a Repeat Customer Base through Post Purchase Email Campaigns

Megan Ouellet, Director of Marketing

Published on: 1/23/2012

2011 Shopping Cart Abandonment Look Book

Karen DiClemente, Email Strategist

Published on: 11/8/2011

2011 Shopping Cart Abandonment Practices of the Internet Retailer 1000 Companies

Megan Ouellet, Director of Marketing

Published on: 10/12/2011

Shopping Cart Abandonment Remarketing: Strategies and Best Practices

Megan Ouellet, Director of Marketing

Published on: 3/15/2011

Email Acquisition via Sweepstakes: Attract the Right Subscribers Fast

Megan Ouellet, Director of Marketing

Published on: 12/17/2010

Post Purchase Email Marketing: Turn One-Time Buyers into Long-Term Customers

Megan Ouellet, Director of Marketing

Published on: 8/2/2010

Behavioral Retargeting Email Campaigns: Five Things You Need to Know

Megan Ouellet, Director of Marketing

Published on: 6/29/2010

Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI

Megan Ouellet, Director of Marketing

Published on: 2/24/2010

Recovering Lost Sales through an Automated Shopping Cart Abandonment Strategy

Megan Ouellet, Director of Marketing

Published on: 1/20/2010