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2014 Research Report and Look Book: Sixth Annual Study of the Email Tactics used by Top Online Retailers

Key Findings: 86% increase in email personalization, 45% decrease in discounting.

2014 saw a monumental shift in the ways retailers engaged and communicated with their customers. Shoppers browsed and bought on multiple devices and in multiple channels, which changed the way retailers reached them. And new technologies have made contextual messaging a reality as retailers can now use their customer data from all channels to send incredibly relevant and timely messages to each individual.

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