2016 Welcome Series Research Study

No matter how an email subscriber is obtained, it's only the beginning. Getting the relationship off to a great start with a series of strategic welcome emails is essential. This study reveals the Welcome Series usage of retailers in the Internet Retailer Top 500 and Second 500 Guides, performance metrics of Welcome Series campaigns based on data from hundreds of Listrak clients, as well as a close look at what top performing Welcome Series campaigns have in common.

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