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Whitepapers

2015 Holiday Research Study

We’ve all experienced the disappointing – even frustrating– experience of clearly expressing what we want for a gift, only to receive something totally different. Listrak recently sponsored a study conducted by Harris Poll of more than two thousand U.S. adults about their shopping plans for this holiday season (November 1 – December 31, 2015), and in addition, conducted our own survey of retailers across a number of verticals on the same subject.

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