Turning One-Time Buyers into Loyal Customers: The Definitive Strategy Guide to Post Purchase Email Campaigns

Repeat customers make up only 15% of the average retailer’s email list. However, a well-planned post purchase campaign strategy will engage and nurture customers, building loyalty and generating another sale. We shopped 50 of the top retailers and monitored the emails we received – from the order confirmation through the review request. We then teamed up with our Account Managers to evaluate the messages, noting the timing of the transactional messages, what worked and what didn’t and we put together strategies and tactics that every retailer can easily implement just in time for the holidays.

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