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Performance of the Popup: A Listrak Modal Acquisition Research Study

Every retailer knows that building and maintaining a healthy list of subscribers is critical to the success of an email marketing program. In fact, the email address is more valuable than ever, as it is quickly becoming the key cross-channel customer identifier.

While there are a handful of ways to acquire email addresses – and new options arise frequently – the indisputably most effective tactic is the modal lightbox, also referred to as a modal popup or popover.

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