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Whitepapers

2015 Email Marketing Benchmarks and Trends

Email remains the highest performing channel, returning $44.25 for every dollar spent on average. But retailers send out a variety of triggered and broadcast campaigns – from welcome to winback and everything in between – and the performance of each campaign varies greatly. Listrak serves as the predictive marketing automation partner for hundreds of retail clients and this whitepaper contains their average email campaign metrics for 2014 as well as new trends for 2015 that will help you get the most out of your email campaigns.

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