Whitepapers

2015 Shopping Cart Abandonment Research Study

Listrak has been tracking the shopping cart abandonment usage of retailers in the Internet Retailer Top 500 and Second 500 Guides since 2011. In the 2015 Shopping Cart Abandonment Research Study, our fifth annual report, we once again present the findings for the leading retailers and note the continuation of the past trends and some notable shifts. In addition, for the first time ever, we share shopping cart abandonment data based on the campaigns of hundreds of Listrak retail clients and note best practices of top performing campaigns.

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