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How to Personalize Every Email You Send Using Browse Behavior Data

Your customers don’t simply expect a personalized experience when they interact with your brand; they demand it. If their experience with you isn’t up to their standards they’ll shop somewhere else. Luckily, retail marketers now have the ability to easily and automatically use customer data, such as purchase and browse history, in ways that will motivate their customers into action. Coupled with email engagement data and the latest automation technology, these messages can be completely personalized to each customer.

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