September 23, 2014 1:00 PM ET
Hosted By: Ross Kramer, CEO Listrak
Special Guest: Sucharita Mulpuru, VP, Principal Analyst of Forrester Research.
In 2013, 16% of all holiday eCommerce sales were generated through the email channel. And that number is trending upwards. Are your emails holiday-ready?
Spend this important hour with us to learn proven email strategies to ensure a profitable holiday season. You’ll hear from our guest Sucharita Mulpuru, Vice President and Principal Analyst of Forrester Research, as she provides an overview of the current state and importance of email marketing for the holidays. Then, Ross Kramer, CEO of Listrak, will give an overview of the best of the best ideas – including examples and results - for maximizing holiday email strategies. Ross will cover strategies for acquisition, remarketing and winback, as well as best practices for data-driven personalization.
Vice President, Principal Analyst of Forrester Research
Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication.