June 24, 2014 12:00 PM ET
Special Guest: Ross Kramer
Your email list is the center of your universe - your job revolves around the ability to reach your shoppers. It's an understatement to say that list growth is a priority. It is critical that you build your lists with the right subscribers, because every subscriber matters.
Join Listrak to learn five great ways to attract and acquire the subscribers you want, including modal lightbox or popovers, sweepstakes, social campaigns, point of purchase and mobile strategies. As you prepare for the holidays, email acquisition is imperative.