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Webinars

Upcoming Webinars

Campaign Optimization: A/B Split Testing to Drive Even Greater Results

A/B split testing is a tactic that will effectuate greater campaign results as long as you’re measuring what matters most. Are you testing the right campaign aspects and monitoring the right metrics?

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Recent Webinars

2014 Retail Email Year in Review

2014 saw several major shifts in the way retailers communicate with their customers, and with it came several new strategies and tactics. Retailers are finally able to truly personalize the experience each shopper has with its brand using the power of predictive analytics to create contextually relevant messages.

Season's Best - Proven Email Strategies to Ensure a Profitable Holiday Season

Special Guest: Sucharita Mulpuru, VP, Principal Analyst of Forrester Research.

In 2013, 16% of all holiday eCommerce sales were generated through the email channel. And that number is trending upwards. Are your emails holiday-ready?

All the Right Stuff - Creating Campaign Content that Drives Holiday Sales

When it comes to content that gets subscribers’ attention and drive sales, user generated content is the gift that keeps giving.

Watch this 30-minute webinar as Director of Direct Marketing & Sales Sarah Falcon shares how Naturopathica, a retailer of personal care products, collected social proof and used it in a creative holiday campaign that promoted gift giving [...]

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