March 12, 2015 1:00 PM ET
Hosted By: Ross Kramer, CEO, Listrak and Joe Nicholas, Product Marketing Manager, Listrak
A/B split testing is a tactic that will effectuate greater campaign results as long as you’re measuring what matters most. Are you testing the right campaign aspects and monitoring the right metrics?
Hosted By: Ross Kramer
2014 saw several major shifts in the way retailers communicate with their customers, and with it came several new strategies and tactics. Retailers are finally able to truly personalize the experience each shopper has with its brand using the power of predictive analytics to create contextually relevant messages.
Hosted By: Ross Kramer, CEO Listrak
Special Guest: Sucharita Mulpuru, VP, Principal Analyst of Forrester Research.
In 2013, 16% of all holiday eCommerce sales were generated through the email channel. And that number is trending upwards. Are your emails holiday-ready?
Hosted By: Ross Kramer, CEO Listrak & Sarah Falcon, Director, Direct Marketing & Sales, Naturopathica
When it comes to content that gets subscribers’ attention and drive sales, user generated content is the gift that keeps giving.
Watch this 30-minute webinar as Director of Direct Marketing & Sales Sarah Falcon shares how Naturopathica, a retailer of personal care products, collected social proof and used it in a creative holiday campaign that promoted gift giving [...]