Upcoming Webinars

Best Practices for Browse Abandonment

If you're looking for incremental revenue streams that will help you reach your holiday goals, it's time to consider adding browse abandonment to your email marketing mix. Strategic browse abandonment emails re-engage site shoppers through personalized messages.

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Our Top Tips for the Holiday Season

The holiday retail landscape has changed drastically. Shoppers expect a seamless experience as they move from your store to their mobile devices to your eCommerce site and back to your store. The holiday time frame has also shifted as many shoppers start to buy gifts before Halloween. 

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2016 Holiday Strategies, Trends and Best Practices

Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season. Join us as we dissect last year’s numbers and share monthly strategy ideas that are designed to keep you on track while ensuring you don’t miss any of this year’s hottest trends and best practices. 

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Recent Webinars

Email Campaigns for Every New Subscriber Touchpoint

One of the biggest challenges retailers face is how to turn subscribers into customers. Triggered messages, such as welcome and browse or cart abandonment, are a great way to reach customers in personal conversations that build trust and create a positive shopping experience. But as new campaigns are added, shoppers could be getting much more than they want or need as several messages could be triggered at the same time as they move through your site. In this video, Karen DiClemente, Listrak’s Director of Strategy Services, talks about how to make sure your triggered messages work together to enhance the shopping experience.

Complementary Channels: Amplify Your Reach with Email and Social

eCommerce merchants today are making widespread use of both email and social media in their marketing programs - and budgets are increasing for both. However, if you're running these as separate initiatives, you're missing out on the marketing benefit of integrating your channels for maximum success. To get the most benefit, email and social must be integrated..

2016 Retail Email Benchmarks and How to Beat Them

You have the data, technology and ability to create some really amazing campaigns that are deeply segmented and highly relevant. But are you optimizing your strategies to ensure you get the most out of each message? 

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