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June 28, 2016 1:00 PM ET
Hosted By: Director of Product Strategy, Andrew Rotteveel, and Director of Strategy Services, Karen DiClemente
If you're looking for incremental revenue streams that will help you reach your holiday goals, it's time to consider adding browse abandonment to your email marketing mix. Strategic browse abandonment emails re-engage site shoppers through personalized messages.
July 26, 2016 1:00 PM ET
Hosted By: Account Managers Ryan Ogurcak and Haleigh Larsen
The holiday retail landscape has changed drastically. Shoppers expect a seamless experience as they move from your store to their mobile devices to your eCommerce site and back to your store. The holiday time frame has also shifted as many shoppers start to buy gifts before Halloween.
August 9, 2016 1:00 PM ET
Hosted By: Director of Strategy, Karen DiClemente and Account Manager, Matt Lindley
Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season. Join us as we dissect last year’s numbers and share monthly strategy ideas that are designed to keep you on track while ensuring you don’t miss any of this year’s hottest trends and best practices.
Hosted By: Director of Strategy, Karen DiClemente
One of the biggest challenges retailers face is how to turn subscribers into customers. Triggered messages, such as welcome and browse or cart abandonment, are a great way to reach customers in personal conversations that build trust and create a positive shopping experience. But as new campaigns are added, shoppers could be getting much more than they want or need as several messages could be triggered at the same time as they move through your site. In this video, Karen DiClemente, Listrak’s Director of Strategy Services, talks about how to make sure your triggered messages work together to enhance the shopping experience.
Hosted By: Lyons Consulting Group, Sr. Digital Consultant, Sarah Griffis and Listrak, CEO, Ross Kramer
eCommerce merchants today are making widespread use of both email and social media in their marketing programs - and budgets are increasing for both. However, if you're running these as separate initiatives, you're missing out on the marketing benefit of integrating your channels for maximum success. To get the most benefit, email and social must be integrated..
Hosted By: Art Tschopp and Kara Surrena
You have the data, technology and ability to create some really amazing campaigns that are deeply segmented and highly relevant. But are you optimizing your strategies to ensure you get the most out of each message?