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May 24, 2016 1:00 PM ET
Hosted By: Lyons Consulting Group, Sr. Digital Consultant, Sarah Griffis and Listrak, CEO, Ross Kramer
eCommerce merchants today are making widespread use of both email and social media in their marketing programs - and budgets are increasing for both. However, if you're running these as separate initiatives, you're missing out on the marketing benefit of integrating your channels for maximum success. To get the most benefit, email and social must be integrated..
Hosted By: Art Tschopp and Kara Surrena
You have the data, technology and ability to create some really amazing campaigns that are deeply segmented and highly relevant. But are you optimizing your strategies to ensure you get the most out of each message?
Hosted By: Haleigh Larsen and Ryan Ogurcak, Listrak Account Managers
You have a responsibility to engage customers at every touchpoint. Every interaction must be personal and useful. Join us as Ryan Ogurcak and Haleigh Larsen discuss how you can use your data to create these personalized, cross-channel campaigns that truly resonate with shoppers, nurturing them through the sales cycle. With the right tools, you can automate each interaction, ensuring it reaches customers at the right point in the right channel to enhance their experiences and generate the first - and second - sales.
Hosted By: Paul Corey and Cherrill Hartman, Listrak Account Managers
It’s no longer enough to think of acquisition on the subscriber level. You must provide the opportunity for customers to provide their email addresses and mobile numbers at every touchpoint – online, in-store, before and after the first purchase. And you must then start off the new relationship with the right content that will keep them engaged and shopping with your brand.