August 5, 2015 1:00 PM ET
Hosted By: Ryan Hofmann, Chief Brand Strategist
Customers don't demand personalized communications. They'll simply shop elsewhere if the messages you're sending aren't relevant, timely and useful. And with the big revenue goals you're facing this holiday season, personalized messages are more important than ever.
August 18, 2015 1:00 PM ET
Hosted By: Ryan Hofmann, Chief Brand Strategist, Matt Lindley, Account Manager
Are you doing everything you can to acquire new subscribers and customers? With list churn averaging 30% and customers shopping in multiple channels, you could be missing out on opportunities to engage and interact with your shoppers.
Hosted By: Ryan Hofmann, Chief Brand Strategist, Rachel Douglas, Account Manager, Maura McKendry, Account Manager
Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season.
Hosted By: Ryan Hofmann, Chief Brand Strategist, Paul Corey, Account Manager
The holidays will be here before you know it. Chances are, you've already put your holiday strategy in place and in motion. You already know the basics, but with big revenue goals and tough competition, more can be done.
Hosted By: Ryan Hofmann, Chief Brand Strategist, Julie Wahl, Solutions Consultant, Karen DiClemente, Account Director
There has been a monumental shift in the way retail marketers interact with their customers. Email personalization used to mean inserting the recipient's name into the subject line or simply segmenting the list and building several different versions of each message. Not anymore. Customers expect messages that are tailored to their interests and behaviors and marketers can finally meet those expectations using automated content personalization and collaborative filtering.