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July 11, 2017 1:00 PM
Hosted By: ROI Revolution
Retailers are facing the biggest holiday goals to date. With the right acquisition and engagement tactics, you’ll be sure to hit your conversion KPIs. Join Listrak and ROI Revolution as we reflect on last year’s holiday trends and share strategy ideas that create the ideal cross-channel experience from acquisition to conversion.
Hosted By: Rainbow Shops’ David Cost
A store visit that doesn’t yield email addresses and mobile numbers is an opportunity lost to connect with shoppers across all touchpoints.
Hear how Rainbow Shops’ in-store strategy to collect email addresses delivered an 85% success rate among customers who opted into the SMS program. Rainbow Shops’ David Cost will outline the lessons learned that guided the program’s evolution from small-scale test to expansive rollout. He’ll also detail the sales allocation structure and what it took to establish a channel-agnostic culture, with buy-in across the organization, so the top priority is getting shoppers to buy from Rainbow, whether in store or online.
Hosted By: Andrew Rotteveel
Marketers have mountains of data but little time to spend analyzing metrics. But recent advancements allow you to mine customer data automatically, applying the right segmentation and personalization tactics to engage and nurture shoppers.
In this 30 minute webinar, we'll show you how to save time while enabling you to deliver messages that resonate with your audience.
Hosted By: Listrak, Plum Tree Group and Commerce Blend
Personalization should no longer be an afterthought when it comes to your cross-channel marketing efforts, but many merchants struggle with harnessing their customer data. 2017 has shown that personalization is the top factor for sustaining competitiveness. How mature is your personalization and how can you take it to the next level?