Press Release
Listrak CEO Ross Kramer Participates at DM Days New York
Listrak participates on Fresh Address’ panel discussion “Email Tips, Tricks, and Proven Solutions” at the Direct Marketing Association’s New York Conference and Expo
Lititz, PA – June 4, 2007 – Listrak, an award winning provider of hosted, web-based email marketing solutions, announced today that Ross Kramer, CEO of Listrak, will participate on Fresh Address’ panel discussion at the annual DM Days New York Conference and Expo hosted by the Direct Marketing Association. The workshop, entitled “Email Tips, Tricks, and Proven Solutions”, features best practices permission-based email marketers should follow when it comes to privacy and permission and it will teach specific list management tactics such as how to manage unsubscribes, track complaints, and respond to contacts.
Ross Kramer, along with the other members of the panel, will showcase advanced email marketing techniques email marketers can use to combat attrition. These techniques include segmentation, personalization, prompt transactional messaging, customization, tracking, and other targeted email marketing best practices.
“I am very excited to participate with Fresh Address at DM Days this year,” says Ross Kramer. “Email is a big part of direct marketing, and this show will help marketers learn about the new advances in technology and regulations that guide our industry. It will also help them revamp their email marketing strategies so they can interact with customers on a more personal level, which is quickly becoming the preferred communications method.”
DM Days is being held at the Jacob K. Javits Center in New York City, NY, June 19-21. This workshop will be held the first day of the conference from 1:40-3:35 EST.
