Press Release
LISTRAK OFFERS PODCASTS ON EMAIL MARKETING BEST PRACTICES
Lititz PA, April 18, 2006--Listrak has introduced email marketing podcasts via its website and through iTunes podcast service. The first two in a series of Email Marketing episodes are available for download at www.listrak.com/podcast.
The planned series of Email Marketing with Listrak podcasts will answer the most commonly asked email marketing questions including:
- Key benefits of email marketing
- How can I best utilize my website and leverage 3rd party data with email marketing?
- What factors affect email deliverability and how can I avoid common deliverability mistakes?
- When is the best day and time to deploy my email messages?
- Why should I take advantage of viral marketing opportunities?
In the first podcast Listrak shares the audio from a recent email marketing best practices webinar about what successful email marketers are doing to improve their campaign results. Company President Ross Kramer and Creative Director Brent Shroyer are featured.
The second podcast includes a Q&A session from email marketers facing everyday challenges, an interview with Ross Kramer about the company’s history and its latest software release.
“The response to our Email Marketing with Listrak series of podcasts has been remarkable. Email marketers are hungry for information and want it made available to them in a variety of formats,” said Ross Kramer.
Listrak welcomes questions, comments, topic requests, and guests on its podcasts. Suggestions can be emailed to podcast@listrak.com.
Podcasts are just one of many resources available free of charge to email marketers at www.listrak.com. Listrak’s new Resource Center offers white papers, newsletters, podcasts and webinars on today’s most pressing email marketing topics.
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Bahamas from its Lititz, PA headquarters. For more information on Listrak, visit www.listrak.com.
