Email Marketing With Listrak Podcast
Join Listrak executives Ross Kramer, President & CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices. This series of pod casts will answer the most commonly asked email marketing questions including…Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren’t all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?
If you have any questions, comments,or items you would like to hear us talk about on the show, or even if you would like to be a guest on the podcast, email us at podcast@listrak.com.
Subscribe with iTunes
To subscribe to Email Marketing With Listrak using Apple iTunes, click the iTunes subscription image to the right. If you do not have iTunes installed, you can get the latest version of iTunes for free here.
Other RSS Feed Readers
For any other RSS readers use the following link to subscribe to the podcast:
http://media.listrak.com/podcast/rss2.xml
Download Individual Episodes Directly
Email Frequency – How Relevancy Tactics Changed the Rules
Listrak’s podcast outlines what you can do to determine your optimal frequency using relevancy tactics, such as metrics and analytics, as well as advanced features like dynamic profiling and dynamic content. Following these procedures will take the guess work out of your delivery schedule and will make it easier for you to plan future campaigns as you will know how often to send emails to your lists as well as the best time to send them. It will also increase the satisfaction and loyalty of your subscribers, which, in turn, will diminish the number of complaints against you so your reputation remains intact.
Download MP3
Episode 3
On our third episode we talk to Peter MacDonald from Return Path about their product offering for email marketers and the recent name change of Bonded Sender to Sender Score Certified.
Download MP3
Episode 2
The email marketing best practices webinar concludes on this second episode. This time you will hear the question and answer session from real email marketers facing everyday challenges. The podcast also includes an interview with Ross Kramer, President & CEO of Listrak, about the company’s history and latest software release.
Download MP3
Episode 1
On this podcast Listrak executives Ross Kramer, President & CEO and Brent Shroyer, Creative Director share the audio from a recent email marketing best practices webinar. Join them now to hear what the most successful email marketers are doing to improve their campaign results.
Download MP3
