Email Marketing Today Podcast

Email Marketing Today is a fun and informative podcast hosted by Listrak's email experts Ross Kramer, CEO, Matt Elliott, Client Services Director, and Brent Shroyer, Product Manager. Each week, Ross, Matt, and Brent get together in Listrak's state-of-the-art broadcast studio to discuss the issues that matter most to email marketers – deliverability, reputation, list acquisition and management, design and content best practices, segmentation, and other ways to enhance campaign performance and increase ROI. Podcasts are generally 20-30 minutes and each one focuses on a specific topic. Creating an effective email marketing strategy just got easier - you don't want to miss a single broadcast! Subscribe now!

If you have any questions, comments,or items you would like to hear us talk about on the show, or even if you would like to be a guest on the podcast, email us at podcast@listrak.com.

Subscribe with iTunes

To subscribe to Email Marketing Today using Apple iTunes, click the iTunes subscription image to the right. If you do not have iTunes installed, you can get the latest version of iTunes for free here.

Download Individual Episodes Directly

Episode 20 – More on Email Deliverability
Ross, Matt and Brent are back in the studio for Listrak’s 20th recording! Spinning off of Wednesday’s Webinar with Mark Brownlow, Ross, Matt and Brent discuss the issues of email campaigns commonly being marked as spam with popular email accounts such as Yahoo!, Hotmail and Gmail. Know where your email campaigns are being delivered to in your recipients’ account by tuning in to this week’s Podcast.
Download MP3

Episode 19 – Sharing and Using Data
Ross and Brent welcome Listrak’s Director of Integration Services, Chris Felpel, to this week’s broadcast. Chris provides valuable insight into how you can use Listrak’s API to automate data synchronization across your entire organization and how you can use it to import subscribers into specific steps in Listrak Conductor. And Ross makes an exciting announcement at the end so be sure to listen to the entire podcast!
Download MP3

Episode 18 – Listrak Conductor Preview
Ross, Matt, and Brent discuss a very exciting topic this week – our event triggered messaging feature, which we’re calling Listrak Conductor. This is the first triggered email program available at mid-tier pricing so you can send emails like the pros at a fraction of the cost! They also announce the details of a special contest for our podcast listeners. You don’t want to miss this one!
Download MP3

Episode 17 – Wisdom of the Crowd
Ross and Brent welcome Brandon Brophy back to the studio as they share their viewpoints on the worst email salutations and how to overcome the dreaded and meaningless “Dear ,”. They also talk about easy ways of adding social aspects to email campaigns that help you measure subscriber engagement.
Download MP3

Episode 16 – Rants, Raves, and Other Useful Information
Ross, Matt, and Brent are back in the studio and they have a lot to say today! This episode kicks off with Ross discussing his switch from Eudora to Outlook and why he found it necessary to unsubscribe from a number of email newsletters during the process, and why he was still receiving several of the newsletters after years of ignoring them. Next, Brent discusses lazy email habits that are not only annoying but damaging to the sender’s brand as well. Don’t miss this candid discussion.
Download MP3

Episode 15: Invite, Engage, Nurture
Ross, Matt, and Brent are back in the studio this week discussing the importance of interacting with your email subscribers. Email doesn’t have to be, and shouldn’t be, a one sided conversation. When used properly, email is one of the best tools you have to build lasting relationships with your audience. Tune into this podcast to learn how.
Download MP3

Episode 14: Exciting Profiling Features
Listrak 4.5 launched today and Listrak’s experts Ross, Brent, and Brandon are in the studio discussing the new features. The six new profiling features top the list. Listrak 4.5 has three new engagement profiles – you can now automatically filter by last open, read, or click date - to help you filter your most active subscribers from your least active. It also have three new geographical profiles – country, region, and zip code – which automatically filter your subscribers by location. It’s pretty exciting, so listen in to hear how you can put these profiling filters to good use! Hear what they have to say.
Download MP3

Episode 13: Expert Email Advice
The studio is full today as Ross and Brent welcome Keri Palasz, Karen Nuss, and Brandon Brophy, three of our account managers, to the broadcast. They have been up to some pretty interesting things – they are currently researching shopping cart abandonment tactics by abandoning hundreds of online carts. It’s early in the process but they have already started to notice some fascinating trends which they discuss in detail. They’ve also been putting this knowledge to good use and they’re helping Listrak customers get incredible results through re-engagement campaigns. Hear what they have to say.
Download MP3

Episode 12: Talking about Social Marketing
Sandy Carter and some members of her team join Ross and Matt on this episode of Email Marketing Today. Sandy is IBM's Vice President, SOA & WebSphere Marketing, Strategy and Channels, and recent guest on Listrak's webinar series. The response to her webinar has been tremendous so we invited Sandy to join us on a podcast to answer even more questions. She addresses the best ways to implement social media into your marketing mix, what to do if you make a mistake, and what you should look for when hiring an SEO specialist. You should be following Sandy's expert advice, so don't miss this podcast!
Download MP3

Episode 11: Turning a Mistake into an Opportunity
Ross, Matt, and Brent use the email blunder created by A&W Rootbeer's marketing agency to discuss the importance of maintaining visibility across every subscriber and customer touch-point. If you can’t see everything your customers will, big mistakes can happen. But, every mistake is an opportunity to build stronger relationships and this podcast focuses on how you can turn lemons into lemonade.
Download MP3

Episode 10: Email Summit Recap
Brandon Brophy, one of Listrak's account managers, joins Brent in the studio for a candid discussion on what they learned at MarketingSherpa's Email Summit. Brandon is a stats guy and he shares a lot of interesting data during this podcast!
Download MP3

Episode 9: Advanced Strategy
Ross, Matt, and Brent are back in the studio. Don't miss this podcast as the dynamic trio banter, share fascinating antidotes, and entertain the audience while providing important information that will help you overcome the challenges of implementing advanced features and best practices. They also discuss the need for everyone to attend Matt's deliverability webinar as someone asked him how to purchase CAN-SPAM compliant email lists. If you aren't sure what’s wrong with that question, listen to this podcast and then sign up for the deliverability webinar immediately!
Download MP3

Episode 8: Practical Advice - Don't Abuse the Power of Email
You don't want to miss this episode! Peter Martin, Founder and CEO of Cactus Sky Communications, joins Ross, Brent, and Karen in Listrak's studio. Peter shares his insight into the importance of using email as a marketing tool, not a just sales tool. Your subscribers trust you enough to give you their email address - you must value that trust by emailing them useful, relevant information. If you are asking them to buy something in every email you send, they'll soon stop listening to you and the relationship will be broken.
Download MP3

Episode 7: What we learned at the Email Evolution Conference
Matt and Brent welcome special guest Karen Nuss, one of Listrak’s account managers, to the podcast series. Matt and Karen attended the Email Evolution Conference and brought back lots of exciting tips. If you weren’t able to make it to Scottsdale for the show, or if you want a recap on some of the sessions you weren’t able to attend, this 30 minute podcast discusses the most important take-aways from the conference. Now is the right time to be in the email marketing industry. Matt, Karen, and Brent discuss what you can do to drive prospects to your site using the email tools you already have in place.
Download MP3

Episode 6: Now is the Time for Best Practices
Ross, Matt, and Brent provide insight on what you should be doing differently to survive the recession. Instead of just reacting, stop and take a close look at your processes – short term thinking can lead to long term ramifications that have an even bigger negative effect on your business. Now is the time to focus on your messages and to implement best practices so you keep your audience engaged with each email you send. To find out how, listen now.
Download MP3

Episode 5: Why You Need to Pay Closer Attention to Gmail
Ross proves once again that he is a master multi-tasker - even at 3:30 in the morning! In this podcast, Ross, Matt, and Brent discuss Gmail's rise in popularity, how its technology differs from other ISPs, and why email marketers need to pay attention so they reach their growing list of Gmail subscribers with emails that are delivered to the inbox intact. Listen now.
Download MP3

Episode 4: Current Events in Deliverability and Split Testing
Listeners will enjoy this off-the-cuff discussion between Ross, Matt, and Brent as they talk about the latest news from Return Path and how it directly affects the deliverability of your messages. This candid discussion leads to tips on how email marketers can increase not only the deliverability of messages, but the responses they receive by doing some simple split testing prior to deployment. This 20 minute podcast is full of insightful information that can impact the success of your email campaigns. Listen now.
Download MP3

Episode 3: Listrak 4.4. Feature Updates
Ross, Brent, and Matt review Listrak's latest features, including an easier way to perform A/B split testing and a more efficient way to import segmentation data. They also discuss opening a can of worm holes, action hero shots, and Brent unveils the release data for Listrak's Event Triggered Messaging system - July '09!!! Listen now to learn more!
Download MP3

Episode 2: List Acquisition Part 2
In this broadcast, Ross and Brent continue the discussion surrounding good list acquisition tactics and how poor practices negatively affect your reputation and deliverability. This session focuses on best practices for welcome messages and it ends with a surprising confession from Ross. You don't want to miss it!
Download MP3

Episode 1: List Acquisition Part 1
In this broadcast, Ross, Matt, and Brent discuss online and offline list acquisition best practices and how your procedures directly impact the deliverability of your messages. The tips they offer are fresh and exciting, and you're sure to gain valuable insight into your list acquisition strategy and learn ways you can enhance and improve your processes.
Download MP3

Email Marketing With Listrak