Listrak: One To One Newsletter
Listrak to Release Version 3.0
We are pleased to announce the release date of Listrak Version 3.0, the latest version of the Listrak hosted email marketing application. After almost a full year in development, the 3.0 release is scheduled to launch on Monday, October 17, 2005. Listrak Version 3.0 includes several new features that differentiate it as one of the leading email marketing applications available on the market today.
Enhanced Graphical User Interface
The first and most apparent new upgrade is the enhanced graphical user interface (GUI). The new GUI is based entirely on style sheets and is completely skinable. Listrak users now have the ability customize their user experience with graphical elements of their choice. This new feature is particularly appealing to Listrak Agency customers who want to create their own branded customer experience.
Geographical Tracking
Listrak Version 3.0 now includes a geographical tracking component called Listrak Geo Tracking. Listrak Geo Tracking tracks campaign performance data by geographical area and plots opens, reads and clicks by country and state on a visual map. Listrak Version 3.0 supports two new reports that reflect the actions of recipients by geographical region.
Full Support for Firefox Browser
Listrak Version 3.0 fully supports the Firefox browser on both PC and Mac platforms.
Improved HTML Editor
Listrak Version 3.0 supports a new embedded HTML Editor with enhanced capabilities. The new HTML Editor features wider support for the HTML specification including management of tables, links and graphics. Additionally, the new HTML editor better integrates with Listrak by natively supporting custom Listrak tags via a convenient drop down menu. Finally, the new HTML editor includes expanded support for browsers and platforms including support for Netscape 7.1+ and IE 4.5+ on the PC and Firefox 1.0+ support on both the PC and Mac.
Improved Report Usability
All of the Listrak reports have been updated to reflect the new graphical user interface and enhanced to include two new convenient date range selection features. The first feature is a quick drop down that includes popular date ranges such as “Last Week”, “Last Month”, “Last Quarter”, etc. The second new convenience feature includes two easy-to-use calendar drop downs that allow you to select custom date ranges. All reports are available via our XML API which has been updated to reflect these new features.
Current customers should see the “Customer Upgrade Information” section at the end of this document for information on how to take advantage of this new upgrade.
Listrak 3.0 Preview
Listrak has created a web site that offers a preview of Listrak Version 3.0. This site includes screenshots as well as detailed descriptions of each of the new features. To visit the Listrak Version 3.0 Preview website click here.
Beta Testers Wanted
We’re currently looking for beta testers to try out the 3.0 release of Listrak. Beta testers will get full access to the pending release and will have the ability to offer their feedback to the Listrak development team. If you are interested in participating in the beta tester program please send an email to support@listrak.com.
Customer Upgrade Information
Current Listrak customers will only need to familiarize themselves with the new interface by visiting the Listrak Version 3.0 Preview page on our website.. Since much of the 3.0 release is cosmetic, no data migration or other types of upgrade procedures are necessary.
