Email Marketing With Listrak

Listrak: One To One Email Newsletter

October 2007

CEO’s Letter

The Case for a Clean List

Many email marketers continue to live with the myth that the bigger the list size the better. These email marketers are the ones that don’t pay attention to the recipients that are bouncing on their lists - how many times a person has bounced and what the exact bounce reason is for each bounce. Lately we have been seeing Listrak customers improve overall ROI by using behavioral segmentation to target their most active subscribers. Many smart email marketers are now taking a closer look at who has opened, read, clicked, etc., within the past year and are targeting just those subscribers for their campaigns. When doing so, our customers are seeing a boost in deliverability due to a decreased percentage of invalid emails (bounces) sent to the larger ISPs. The net result is that overall ROI increases because a larger percentage of their mail is delivered to their best customers. Now that’s smart marketing.

Regards,
Ross Kramer

Download Whitepapers

Dynamic Content Strategy Guide: Five Essential Email Campaigns
Dynamic content will take your email campaigns to a whole new level as it allows you to send targeted, personalized messages containing very specific information to every individual contact on your list. Instead of sending an all-inclusive, one-size-fits-all email to every subscriber, you will be able to tailor and adapt the messaging that each contact receives so your subscribers only read information that is interesting to them and relevant to their needs. Listrak has put together the following white paper to give marketers ideas on how they can get started with a dynamic content strategy and create simple campaigns that generate high click-through and conversion rates while increasing customer loyalty.

Email Marketing Best Practices: Creating Relevant Email Marketing Campaigns with Dynamic Content
Dynamic content is a complex mail-merge technique. Instead of sending one all-inclusive message to every subscriber, dynamic content allows you to construct multiple versions of highly-targeted, specialized messages that speak to each subscriber individually. Listrak has put together the following white paper to help marketers learn new ways of using dynamic content to drive the relevancy of their email marketing campaigns.

Recent Announcements

Listrak Encourages you to Go Green
Attention current Listrak clients! Your monthly invoices are available online through your Listrak account at Manage > Account > View/Pay Monthly Invoices. We are urging our customers to go green and save paper by signing up to receive an email from Listrak linking to your online invoice instead of having a paper copy mailed to you. Both current and historic invoices are available online so you may review them as needed. If you are interested, please contact Howard Kramer at hkramer@listrak.com or 717.627.4528 x 301.

Listrak Adds New Graphing Feature
Current Listrak clients may log in to their accounts to view the new graphing feature included in the Report Parameters section of the Message Activity and Message Tracking reports.    This feature gives you the option of viewing, printing, and saving the reports as an area, column, or doughnut chart.  This gives you a visual representation of the success of your email campaigns over time so you may quickly identify any trouble spots.

Listrak Offers Professional Services
Listrak now provides a dedicated professional services team to help you create, develop, deploy, and track your email campaigns.  Whether you just need help getting started with dynamic content or if you need a full service bureau, outsourcing your email campaign development to Listrak will give you access to our email experts.  To learn more, click here.

Listrak and VinterActive Present Case Study at DMA07
Listrak and VinterActive, a wine industry leader in the research and practice of consumer direct wine marketing, announced today that they are co-presenting a session at the DMA 07 conference in Chicago, IL.  The session, entitled “Listrak Case Study with VinterActive”, will take place Wednesday, Oct, 17, at 9:00 a.m.

VinterActive builds Ecommerce websites for over 30 wineries around the country and it has integrated Listrak’s preference-based email marketing solution to drive consumers to its customers’ websites.  Each email campaign is targeted to a specific customer preference and purchase history.  This not only captures the attention of each recipient as the message only contains information of interest to them, but it also helps increase customer loyalty and satisfaction.  That, in turn, drives sales.  Ross Kramer, CEO of Listrak, and Bryan St. Amant, Founder of VinterActive, will discuss the details of this case study, including lessons learned and campaign results.

To read more about VinterActive’s email marketing application, please visit Listrak’s resource center to read the case study.

Listrak Blogs

Email Marketing with Listrak
The Listrak Creative Side
The Inbox Advisor

Upcoming Events

 
Chicago, IL
October 13-18, 2007
Booth #1637
Don’t miss Ross Kramer’s presentation with Bryan St. Amant – VinterActive Case Study

 
New York, NY
November 5-8, 2007
Booth #1123

 
Don't Miss Ross Kramer's webinar "The Art and Science of Email Marketing"
Oct. 25, 2007 at 2:00 PM
To register, click here