CEO's Letter
We hope you were able to attend our webinar “50 Tips, Tricks, and Hidden Features” yesterday afternoon. If you missed it, the recording is available on our website. The webinar was a follow up on Brent Shroyer’s popular blog post that gave a quick snapshot of 50 different items that email marketers must pay close attention to – branding settings, customized links, complaint removal and management, etc. These tips will help ensure your reputation remains positive, and will even give you some short cuts to decrease design time. It’s really informative and everyone, regardless of their experience level, will learn something new. Check it out.
Continuing our educational webinar series, next month Matt Elliott is presenting “Creating Effective HTML Email Campaigns” on May 28. Matt will discuss the dos and don’ts of HTML coding techniques to maximize renderability across multiple platforms, and he’ll offer up some exciting tips on what you can do to ensure your emails are delivered with all design aspects intact.
Ross Kramer, CEO |
Listrak News
Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
We announced our speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. The conference, located at the Loews Hotel in Philadelphia, PA, features a keynote session by David Daniels, Vice President and Research Director of JupiterResearch. It also features three session tracks – a Listrak Certification course for current customers, as well as Technical and Strategies and Best Practices tracks for anyone interested in learning how they can increase their email campaign performance. Attendees will also have the opportunity to meet one-to-one with experts in the areas of email deliverability, campaign design and creative, dynamic content, integration, and support, and they are encouraged to bring sample campaigns for analysis. The agenda is available online here.
The Technical Track focuses on all of the technical aspects that impact email campaigns. Participants will learn from industry experts on key factors, including deliverability, reputation, authentication and accreditation, and advanced sending procedures. This track is designed for intermediate to advanced-level users that have some experience with in knowledge in IT-related subject matter. Click here to view the sessions and speakers for the Technical track.
Listrak’s Strategy and Best Practices track is filled with real-life examples and case studies on the challenges email marketers face and solutions to overcoming these issues. This track is designed for all user levels and promises to give participants insights on changes they can make to boost campaign performance. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies. Click here to view the sessions and speakers for the Strategy and Best Practices track.
Also, Listrak offers current clients the exclusive opportunity to send their key personnel to a two day Listrak certification course. No matter what level of experience you have using Listrak, you will learn how to streamline design time, manage data for enhanced targeting and segmentation, increase deliverability, and use Listrak’s advanced features for even greater campaign results. Click here to view the sessions and speakers for the Listrak Certification course.
Tickets are selling quickly and space is filling up! Reserve your spot today!
Listrak Experts to Participate in the Email Insider Summit
Brent Shroyer, Listrak’s Director of Product Development, and Matt Elliott, Director of Client Services, will be attending MediaPost’s Email Insider Summit taking place May 21-24 on Captiva Island, FL. If you are attending the conference and would like to arrange a meeting with Brent and Matt, please contact Megan at mouellet@listrak.com or 717.627.4528 x 321 to schedule an appointment.
Listrak Continues Educational Webinar Series
One of Listrak’s goals is to continue to educate direct marketers on email marketing benefits, best practices, technology, and strategies that can really increase conversions and ROI when implemented correctly. We offer a variety of white papers, case studies, video tutorials, and online demos that provide insight into our industry; and we’ve been augmenting those with a complimentary monthly webinar series. If you haven’t joined us yet, all of the webinars are available in our resource center, and may be viewed by clicking on the links below:
Future topics include HTML creative design, frequency, relevancy, and testing. These webinars are targeted to provide the right amount of information you need on a specific topic and usually run less than 45 minutes so you don’t have to invest a lot of time. All webinars are free and are open to customers and non-customers. We hope to see you May 28 for our upcoming webinar “Creating Effective HTML Email Campaigns.” |
Email Frequency: How Relevancy Tactics Changed the Rules
