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CEO's Letter
Same newsletter - new look! We have revamped the look of our newsletter, but it still contains all of the important news that you've come to expect from us. Highlights of this issue include our free Dynamic Profiling webinar on March 26 and our Goodmail partnership announcement. To see if you qualify to send certified mail, or to learn more about it, contact Matt Elliott. We are also updating our website with a complete list and description of all of our features with a breakout of which features are included in which levels of service. It's a great tool and worth checking out.
Listrak customers, don't forget that you can print March’s invoice and set up automatic monthly payments right from your desk! Log in to your account and go to Manage > Account > View Invoices to view your invoices online.
We are also finalizing the schedule for our 2008 Email Marketing Days conference. We have added sessions from some of our industry's leaders, including the ESPC and Habeas, as well as enlisted several customers to present case studies. More information will be sent out in the upcoming weeks announcing the full list of speakers and the schedule.
Ross Kramer, CEO |
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Recent White Papers
 Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
We published a white paper discussing ways email marketers can overcome relevancy issues by incorporating report data into their subscribers' profiles. This process is called dynamic profiling, and it is a very powerful tool that uses data generated when subscribers read messages and click on links. Best of all, marketers can automatically update each profile with the information and can then segment the lists based on the new criteria. This allows them to send emails to the right subscribers at the right time with the right information so increasing open, click-through, and conversion rates and decreasing spam complaints. Read More.
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Listrak News
Listrak Offers Free Dynamic Profiling Webinar
We are hosting an online seminar entitled "Driving Dynamic Content Campaigns through Dynamic Profiling" on March 26, 2008, at 1:00 pm EST. This webinar will teach participants how they can quickly and easily add preferences to their contacts' profiles through Listrak's automated Dynamic Profiling feature, which may later be used to create highly-targeted dynamic content email campaigns. Dynamic content greatly increases the relevancy of email messages and; therefore; increases click-through rates and ROI. The more profiling data you have, the more targeted your campaigns can be. Register Now
Listrak Fights Email Abuse with MAAWG
We have joined the Messaging Anti-Abuse Working Group (MAAWG) to help support its efforts of fighting spam, virus attacks, denial-of-service attacks, and other forms of email abuse. As a member of MAAWG's technical committee, we will share our knowledge and experiences to help further the enhancement, growth, and stability of the email marketing and communications industry. In return, our goals are to improve our understanding of email deliverability and list management best practices so we're in an even better position to help our customers bolster their reputations and improve their deliverability. Read More
Listrak Partners with Goodmail to Improve Clients' Email Program Results with CertifiedMail
We have partnered with Goodmail Systems, creator of CertifiedEmail, the industry's standard trusted class of email, in order to offer its clients the ability to send CertifiedEmail messages through Listrak's solution. Goodmail's solution assures that 100% of a sender's email messages are delivered to consumers' inboxes and eliminates the threat of being filtered, blocked, or delivered to the junk mail folder. It also offers additional benefits of delivering messages with links and images turned on by default and marking messages with a special blue-ribbon envelope icon to show recipients that the message has been certified legitimate and is, therefore, safe to open. Our experts are also available to lead clients through the accreditation process if needed - contact Matt Elliott for more information or to see if you qualify for CertifiedMail. Read More |
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Recent Articles
Email List Acquisition Strategy: A Top-Down Approach
As your company continues to invest in ways to maximize its email marketing strategy, it is important to take inventory of your assets associated with your email program. Of all things that work synergistically in your program, such as the system from which you send, your email team, the frequency or type of communication being sent, or the offers or promotions you deliver, it is your list of subscribers that is your key asset. In fact, recent studies and reports have provided ways to calculate the exact dollar value of each name on your list based on response and conversion rates, allowing you to monetize this asset. However, efforts solely from the online or email marketing team to grow the subscriber assets are not enough. There needs to be a holistic approach to organically grow your email list through efforts from the entire organization, with a commitment supported and communicated from the top down. Read More. |
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