Listrak: One To One Email Newsletter

March 2007

CEO’s Letter
Hey Lady! There's a Whale!

My wife and a friend recently visited sunny Puerto Vallarta Mexico while I went snowmobiling in Quebec.  The girls choose Puerto Vallarta because at this time of the year many whales come to the area to raise their young.  They were excited to see these whales so immediately after arriving at the resort they booked their whale watching tour.  My wife's friend had been on a few of these tours before and quizzed the young Mexican tour operator on the captain's affiliations with marine research organizations.  Her questions were met with a blank stare.  Unfazed, she then asked what kind of high tech sonar-type equipment was onboard to detect the presence of the whales they were looking for.  Again, her questions were met with a blank, confused look.

Finally she asked, "Well how are we going to know if a whale is out there?"  With that the Mexican tour operator said, "Well, the captain will say, 'Hey lady, there's a whale!"

I think this story can relate to your email marketing strategy.  Keep it simple.  I've seen many firms go beyond the basics and fall into a traps that lead to information overload, process implosion or a complexity nightmare.  Sometimes pieces of your email marketing strategy can be as simple as, "Hey lady, how many new subscribers did you add to your list versus the ones that were removed?"  Keep it simple.  I think you get the point.

To that end we've released several whitepapers and case studies within the past month that help email marketers cut through the clutter and better implement their day-to-day email strategy. If you're serious about using email marketing to help you achieve your marketing objectives then I strongly suggest reading some of our latest white papers, or calling one of our email experts at 717.627.4528 today to learn more.

Ross Kramer
Founder & CEO

Case Study

VinterActive Cultivates Customer Relationships with Listrak Email Marketing
VinterActive builds Ecommerce websites for over 30 wineries around the country and it uses Listrak’s preference-based email marketing software to drive customers to its clients’ websites.  Each email campaign is targeted to a specific customer preference, such as location, previous purchases, favorite products, etc.  This not only captures the attention of each recipient as the message only contains information of interest to them, but it also helps increase customer loyalty and satisfaction.  That, in turn, drives sales. More

Ken Chertow’s Gold Medal Wreslting Camp and Wear and Gear Strengthens Email Marketing Campaigns with Listrak
Ken Chertow’s Gold Medal Wrestling Camp & Wear and Gear, an all encompassing wrestling center 23 training camps nationwide, as well as books, videos, gear, and training materials, has implemented Listrak’s email marketing solution.  It is using the software to manage its list and send out a weekly “mega blaster” email to 83,000 recipients, and smaller, more targeted emails as well.  Chertow Camps had previously sent email campaigns and registered subscribers manually, but the numbers simply got too large to manage efficiently.  More

Interested in having a case study written on your Listrak application?  Simply contact Megan at 717. 627. 4528 x 321 and we’ll write the article and work with key members of the press in your industry and ours to increase your brand awareness.  We’ll even submit it to many publishing and news websites to increase the number of links to your company’s website to help increase your search engine ranking.  To take advantage of this free marketing opportunity, contact us today!

Download Whitepapers

How Reputation Impacts Deliverability
Most marketers engaged in email marketing do not realize the important role that their reputation plays, not only on their deliverability, but also on the overall return of their marketing investment. Monitoring your company’s email marketing reputation and the reputation of your ESP is vital to your business. There are several things you should do to ensure your company’s reputation remains positive to subscribers. This document covers how to determine a baseline for measuring your reputation, how to fix potential problems, and what you can do to keep your reputation separate from the reputation of your ESP.

How to Make your Email Campaigns More Relevant
Recent studies show that targeted messages that are relevant to customers may increase net profits averaging 18 times over more general broadcast communications.  There are a number of things email marketers can do to make email campaigns more relevant to the recipients.  This white paper discusses, in detail, the changes marketers can implement to increase the relevancy of their email campaigns to boost customer response, sales, and satisfaction.

HTML or Text: Practical Advice on Campaign Formatting
Marketers have two ways they can send email communications, HTML or plain text.  But which format should you choose?  Several factors affect this decision including readability on popular email clients, spam filtering, message purpose and, of course, reader preference.  Marketers can manage the probability of false-positive spam filtering through responsible marketing practice, white list inclusion, and pre-delivery checks offered by email delivery services.  This white paper discusses how your email format impacts deliverability.

Email Marketing Pre-Flight Checklist
Spending a few minutes reviewing a pre-flight checklist prior to sending out email campaigns will ensure that email messages will be opened, read, and responded to favorably by subscribers.  However, if this step is skipped, it could lead to disastrous results, including low deliverability, missing links and graphics, and high unsubscribe or reported spam rates.  We have put together the following pre-flight checklist that organizations may use as a guide before sending out email campaigns. 

Recent Announcements

Listrak Co-Hosts ECommerce Seminar in Philadelphia, PA
Listrak announced that it is co-hosting a free breakfast seminar entitled “Maximizing ROI through Ecommerce” with Vertex Internet, a web application development company near Lancaster, PA. The seminar, which will take place March 16 from 10:00-11:00 AM, will teach companies the latest secrets in using natural and paid search to drive traffic to their websites, how to leverage new Web 2.0 technologies to boost ECommerce sales, and best practices for using email marketing to drive incremental ECommerce business. 

Companies in and around the Philadelphia area are encouraged to attend and may do so by contacting Megan at mouellet@listrak.com or 717.627.4528 x 321. 

Listrak Presents “Growing your Business through Email Marketing Best Practices” at E-Magnify’s Annual Conference
Listrak announced that it is participating in E-Magnify’s “Building a World-Class Business” with a session entitled “Growing your Business through Email Marketing Best Practices”.  The session is designed to educate conference attendees on why they should embrace email marketing, give them practical email acquisition strategies, and present them with best practices for email delivery.  The conference will take place on March 20, 2007, at the Westin Convention Center at Seton Hill University.  More information on the conference may be found here.

Welcome New Customers

BK Advertising
Carton Donofrio
Koser Jewelers
Arts and Business Council
Command Printing
gBritt PR
RLR Advertising
Art Reach
Russell Stover Candies
Lite Trap Productions
Arcus

Calendar of Events

The following is a list of upcoming conferences, seminars, and events.  For more information, or to learn how you may participate in these events, please contact Megan at mouellet@listrak.com.

Maximizing ROI through Ecommerce
Presented by Ross Kramer and Keith Brown
March 16, 2007
Philadelphia, PA

Growing your Business through Email Marketing Best Practices
Presented by Ross Kramer
E-Magnify’s Annual Conference
March 20, 2007
Greensburg, PA

National Restaurant Association
Booth #5881
May 19-22, 2007
Chicago, IL

DM Days
Booth #1006
June 19-21, 2007
New York, NY

EduWeb
Booth #15
July 22-24, 2007
Baltimore, MD
Ross Kramer will present the topic “Using RSS as a Marketing Tool:  Delivering Content to Drive Leads”

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