Email Marketing for Medium & Large Businesses
Listrak offers one of the most complete email marketing applications on the market today. Working closely with our customers and other industry leaders, we have developed a tiered approach to email marketing that will fit into any size organization. This allows us to offer cost-effective solutions that provide the right features and services for global enterprises, mid-sized corporations, or locally-owned small businesses. It also gives companies of any size the flexibility to start small in one department or with one email newsletter and expand their email marketing strategy as their business dictates.
Listrak is a multi-user, web-based application that supports role-based security for each individual user. Our award winning email marketing solution allows businesses to deliver relevant, personalized, and timely email communications to customers and prospects through an extremely cost effective marketing channel. Our goals include:
- Delivering measurable results through Listrak's scalable core messaging technology
- Allowing marketing teams to use Listrak concurrently in a collaborative fashion
- Integrating smoothly with existing CRM, Sales Force Automation, and Legacy customer databases
- Customizing our professional services to meet the unique marketing and communication needs of each client
Seamless Integration with your Customer Data
The best email marketing programs integrate their online efforts with their offline efforts and vice versa. We make it easy for organizations to access their entire customer database. Our customers use Listrak to manage their lists by leveraging bi-synchronous data transfer to capture subscribers' preferences, profile data, behavioral history, and bounce back information.
Our foundation is an XML-based API which exposes all of your account data for external access via secure SSL communication over HTTP. We have built our email marketing solution from the ground up, which means we create, develop, and manage all of our software code. This greatly enhances your integration process as it gives you greater flexibility and control.
Listrak Lite
Listrak Lite is a solution for small to mid-sized companies that want to be able to manage lists, increase deliverability, and track response. It includes*:
- Plain text or HTML messaging
- Built-in HTML editor and pre-designed HTML templates
- Deliverability testing
- HTML messages open/read/click tracking
- Integration with Google Analytics
- Bounced email processing
- Viral marketing tracking
- Scheduled campaign delivery
*Partial list
Listrak Pro
Listrak Pro is a solution for mid-size to large companies that want to be able to segment their lists into target groups and personalize emails easily. It includes everything from the Listrak Lite package, plus*:
- User profile segmentation
- Mail merge personalization
- Dynamic profiling
- List hygiene
- Soft bounce resend
- Multi-user role-based functionality
Listrak Enterprise
Listrak Enterprise is a solution for large to global enterprises that need increased deliverability tactics. It includes everything from the Listrak Pro package, plus*:
- Dedicated IP addresses
- Blacklist report
- By domain delivery report
- Custom delivery throttling
- Detailed bounce reporting tools
- Campaign preview rendering events
- Mailbox monitor seed list events
- Web service APIs
We also provide professional services, such as campaign design, deployment, and reporting, certified whitelist accreditation, and integration services. We will even customize a solution to fit into your exact business plan. Contact an expert today for pricing inquiries.
