Listrak 4.0 Features
Listrak 4.0 includes the following product enhancements:
Content Library
The Content Library allows you to store and organize blocks of HTML and plain text messages to use when creating Dynamic Content messages in Listrak’s WYSIWYG editor. You only have to create the message blocks once and you may reuse the content as needed.
Robust Dynamic Content Engine
Listrak supports email marketing campaign automation through its Dynamic Content engine. The Dynamic Content engine allows campaign managers to define content rules that will dynamically assemble messages based on the intended recipient's profiling filters. Using the Content Library, you can create HTML or text blocks and the Dynamic Content Engine will apply the correct content to each individual message using the defined profile rules. This strategy allows marketers to send timely, relevant messages that resonate with contacts on an individual level.
Campaign Manager
The ability to group emails by campaign has been added so related messages may be categorized for better organization, tracking, and reporting. All of Listrak’s reports have been updated to show the results by campaign with the ability to drill down to the individual email level. Also, the Saved Messages and Scheduled Messages pages have been updated to group emails by campaign as well.
Internationalization
Listrak gives you the ability to set up your email campaigns in a number of different character settings so your message may be translated into different languages. By default, campaigns sent through Listrak use the English character set ASCII (American Standard Code for Information Interchange), but Listrak’s Internationalization tools allow you to setup an email campaign that can be viewed by recipients that typically read email messages in languages other than English, Spanish, French and German. The supported languages include:
- Arabic (ISO-8859-6)
- Baltic (ISO-8859-4)
- Estonian (See ISO-8859-13)
- Latvian
- Lithuanian
- Greenlandic
- Sami
- Central European (ISO-8859-2)
- Bosnian
- Croatian
- Czech
- Hungarian
- Polish
- Romanian
- Serbian (Latin transcription)
- Serbo-Croatian
- Slovak
- Slovenian
- Upper Serbian
- Lower Serbian
- Chinese - Simplified (ISO-2022)
- Chinese - Traditional (Big5)
- Cyrillic (ISO-8859-5)
- Bulgarian
- Belarusian
- Russian
- English (US-ASCII)
- Estonian (ISO-8859-13)
- Greek (ISO-8859-7)
- Hebrew (ISO-8859-8)
- Hebrew (vowel signs not supported)
- Japanese (ISO-2022-JP)
- Korean (ISO-2022-KR)
- Turkish (ISO-8859-9)
- Western European (ISO-8859-1)
- Afrikaans
- Albanian
- Basque
- Breton
- Catalan
- Danish
- English (British, Canadian and United States)
- Faroese
- French
- Galician
- German
- Icelandic
- Irish (New Orthography)
- Italian
- Latin (Classical Orthography)
- Luxembourgish (Classical Orthography)
- Norwegian
- Occitan
- Portuguese (European and Brazilian)
- Rhaeto-Romanic
- Scottish Gaelic
- Spanish
- Swahili
- Swedish
- Walloon
Improved Menu Organization
The Listrak menu system has been set up with better organization to make navigation easy and intuitive. To view or download the new menu, click here. Also, Listrak users will now have direct access to Listrak’s resource center, including blogs, white papers, video tutorials, and case studies, without having to log out of the application. You may also make a feature request using a convenient online form.
