Your email list is the center of your universe - your job revolves around the ability to reach your shoppers. It's an understatement to say that list growth is a priority. It is critical that you build your lists with the right subscribers, because every subscriber matters. In this session, email experts share five great ways to attract and acquire the subscribers you want, including modal lightbox or popovers, sweepstakes, social campaigns, point of purchase and mobile strategies.
It's easy to engage customers who buy from you, but what about the ones who shop on your site but don't convert? Are you re-engaging shoppers who spend time on your site researching products? What about the ones who begin but don't complete an online purchase? Ross Kramer, CEO of Listrak, leads a panel discussion where our strategists offer valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.
On average, only 15% of your online customers purchase more than once. Stop looking for new shoppers and start re-engaging your current customers to promote loyalty and increase lifetime value. Our strategy team reassembles for an in-depth look at successful engagement campaigns you can use after the first sale to keep your customers coming back again and again. LifeCycle Marketing is easier than you think and an essential strategy that will greatly enhance relationships and the customer journey.
Your customers are always connected through their mobile devices, and more than half of all emails are being opened on smartphones. Studies show that if your emails are opened on a mobile device and aren't optimized to render and perform well, however, the majority of your customers will delete them. In this session, design experts discuss trends and best practices for responsive email design so you can be sure your emails work on every device. You'll see real campaigns from clients that have tested and mastered this tactic.
Triggered campaigns are a great way to add incremental revenue to your email channel, but for most retailers, daily messages are still driving the most sales. Share this important hour with email experts, who will show you how to collect the right data and actually use it to make your batch and blast messages more personal. Topics include recommended products, segmentation, campaign frequency, opt-down programs, preference centers, third party data and much more. You'll walk away with ideas and tactics that you can easily implement to improve the ROI of each email you send.