Who should attend?
This one day workshop is open to retailers who want to learn new strategies for engaging customers across multiple channels. The lines between online and in-store shopping are blurring and your marketing channels and customer data are no longer in silos. This is an exciting time for you because the opportunities to reach shoppers are limitless; however, if communication at all touchpoints isn't consistent and customer-centric, you could do more harm than good. Join us to learn actionable marketing tactics that you can implement immediately to drive sales and incremental ROI.
Monday, June 9, 2014
Registration and Continental Breakfast
Increasing Awareness and Acquisition the Omnichannel Way
Email. Social. Mobile. Stores. You have more ways to engage shoppers than ever before, which leads to more opportunities for them to buy from you. Acquisition today looks much different than it did even a year ago. Are you keeping up with the latest tactics and trends to ensure you are reaching customers with a personalized and consistent message across all channels? In this session, email experts will share five great ways to attract and acquire the shoppers you want, including web initiatives, sweepstakes, social campaigns, point of purchase and mobile strategies. Remember, every subscriber matters so you need to get it right.
Overcome Your Abandonment Issues: Remarketing Trends You Can Take to the Bank
Shopping cart abandonment is still a big problem for retailers; however, it is also a huge opportunity when handled correctly through a timely remarketing campaign. But there is even more you can do. You can re-engage shoppers who spend time on your site researching products even if they don't add items to their carts. Imagine the possibilities! The key is to increase the reachable rate of your online shoppers. We will discuss valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers – not just in email campaigns, but through other channels as well.
Yes, You can make Money through Mobile and Social Marketing
Your customers are always connected through their mobile devices and social sites, but until recently it was difficult to sell through these channels. In this session, you'll learn how to present a consistent and personal experience for all of your shoppers no matter where or when they interact with your brand. Our experts will discuss best practices for responsive email design and social tactics that will help you find new customers, engage current customers and re-engage former customers.
Post Purchase Power Hour: Building Trust and Loyalty
You don't want your customers to forget about you, but are you forgetting about them? You are if you're not sending post purchase campaigns that are designed to increase loyalty and lifetime value. In this session, we will show you successful engagement campaigns you can use after the first sale to keep your customers coming back again and again. On average, only 15-20% of customers make a second purchase, but LifeCycle Marketing is easier than you think and is an essential strategy that will greatly enhance relationships and the customer journey.
Daily Delivery Done Right
Triggered campaigns are a great way to add incremental revenue to your email channel, but for most retailers, daily messages are still driving the most sales. Share this important hour with email experts, who will show you how to collect the right data and actually use it to make your batch and blast messages more personal. Topics include recommended products, segmentation, campaign frequency, opt-down programs, preference centers, third party data and much more. You'll walk away with ideas and tactics that you can easily implement to improve the ROI of each email you send.
Privacy and Deliverability: Everything You Need to Know
As the saying goes, "A happy customer tells three friends. An unhappy one tells Google." We'll spend the day sharing tactics to make your omnichannel marketing messages more personal, relevant, timely and useful for your customers; and in this last hour, James Koons, Listrak's Chief Privacy Officer, will discuss privacy and deliverability issues that affect your campaigns.