Listrak's Advanced Strategy Clinic

Email Summit ’10, January 20-22

2010 is the year of engagement. If you aren’t engaging each and every subscriber in relevant email conversations you’ll not only cause them to tune out but you’ll damage your reputation and deliverability as well.

Listrak’s experts are on hand with an Advanced Strategy clinic to show you how you can reach your subscribers with automated one-to-one messaging. Drip campaigns, event triggered messaging, dynamic content, shopping cart abandonment, and re-engagement campaigns are strategies every company can and should put into practice as they take your campaigns from a one-to-many approach to the more engaging one-to-one approach.

Listrak’s experts Brent Shroyer, Product Manager, and Dana Hammer-Eden, Account Manager, will walk you through advanced sending procedures, including strategic and tactical planning, technical issues, and benefits of adopting better sending practices. Visit our clinic if you have questions regarding:

  • Automated drip campaigns
  • Engagement strategies
  • Advanced segmentation and profiling tactics
  • Re-engagement campaigns or shopping cart and form abandonment messaging
  • Deliverability
  • Strategic planning

In the current state of the economy every dollar counts.
Talk with Brent and Dana to find out how you can get more from your email marketing strategy.


About Listrak

Listrak is an engagement messaging solutions provider offering marketers the platform and expertise necessary to engage their audiences in relevant email conversations. Listrak works with companies like Motorola, Navistar, Royal Bank of Scotland, Waterford Crystal, and Woflgang Puck to develop engaging email marketing solutions that increase ROI. Visit www.listrak.com to learn more.

Brent Shroyer has been with Listrak since its inception in 1999. As Listrak’s Product Manager, Brent is responsible for all aspects of Listrak’s email marketing platform, including the product roadmap and timeline, the performance and usability of the solutions, and the marketability of the product to ensure it meets the ever-changing demands of the marketplace. Brent also lends his expertise to Listrak’s webinar series and Email Marketing Today podcast.

Dana’s 15 years of marketing expertise has helped companies and organizations shape their brands, messages and marketing plans. Her marketing experience has been gained in business-to-consumer and business-to-business sectors, including electronic retailing for QVC, one of the largest multimedia retailers in the world, where she was instrumental in growing the brands of Country Living, ProStrong, and Mojave Magic. Dana currently serves as a Listrak Account Manager where she is skilled at listening and evaluating the needs and challenges of each individual customer, and she focuses on providing intelligent e-marketing solutions.