Listrak's Advanced Strategy Clinic

Email Summit - March 15-17

Creating a successful email campaign is complex. You’re facing more roadblocks than ever before - tougher filters, time and budget constraints, more competition for the attention of your subscribers - yet you're expected to grow your lists and increase your conversions. Add to that the fact that email marketing is constantly evolving so you have to keep up with new technology, best practices, and procedures, and the challenge quickly becomes overwhelming.

Listrak's experts are on hand with an Advanced Strategy clinic to show you how you can get more from your email marketing campaigns by automating your processes and using your data more effectively. A few changes can make a huge difference in your results, and if you aren’t keeping up with current trends, you’re missing out on a lot of opportunities.

Listrak's experts Matt Elliott, Director of Client Services, and Brent Shroyer, Product Manager, will walk you through advanced sending procedures, including strategic and tactical planning, technical issues, and benefits of adopting better sending practices. Visit our clinic if you have questions regarding:

  • Event triggered messaging
  • Dynamic content
  • Advanced segmentation and profiling tactics
  • Re-engagement campaigns
  • Deliverability
  • Strategic planning

In the current state of the economy, every dollar counts. Talk with Matt and Brent to find out how you can get more from your email marketing strategy.


About Listrak

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L’Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

Matt has over 13 years of experience in the information technology field and holds a BS in Business Administration from Albright College. During his career, he has worked in various roles including support, administration, and project management. He has been with Listrak since 2004 and currently serves as the Director of Client Services where he is responsible for ensuring that customers have a positive experience via a world-class, comprehensive training and support system. Matt has also become Listrak’s deliverability expert on both the technical and creative side.

Brent Shroyer began working for Vertex Internet after graduating from Kutztown University in 1999. The following year, the company began a new business venture, Listrak Email Marketing, and Brent served as the Creative Director for both companies. In 2006, Brent’s focus remained solely on Listrak as he became the Product Manager of the Listrak product. With his new role, Brent is responsible for establishing the roadmap and timeline for new Listrak features, and he manages the development team. Brent is also part of the marketing team and he specializes in SEO and site analytics.