Targeted Bulk Email Marketing
A decade ago, marketers scrambled to reach their online audience with little to no knowledge or experience with actual readers’ preferences. They sent promotions and advertisements disseminated to mass, unlimited audiences, largely due to the cost efficiency of email marketing. But through the years, various methods and strategies have been applied and tested. Today, the most successful strategy dominates the field: targeted bulk email marketing.
Targeted bulk email marketing relies on careful audience segmentation and email customization. Marketers sending targeted bulk email marketing campaigns understand how important it is to acquire and maintain reader interest. Targeted bulk email marketing campaigns typically use comprehensive email marketing solutions, like Listrak, to compile and store detailed subscriber data including their geographic location, buying preferences, historical purchasing activity, birth dates and ages, income levels and other defining information. In-house solutions integrated with an existing CRM solution can also assist with targeting, though generally at a much higher price.
Targeted bulk email marketing can reap a much stronger ROI than that of mass mailings. Busy customers appreciate the time businesses take to identify relevant information and product selections based on their unique preferences. They’re also more inclined to read targeted bulk email marketing campaigns because it directly addresses their needs.
Some industries turning to targeted bulk email marketing include real estate agents, online book shops and drug stores. Real estate agents use targeted bulk email marketing to send relevant property listings to buyers as they are released, dramatically reducing manual processes and improving customer satisfaction. Online book shops and drug stores carefully compile buying preferences and email periodic shopping lists or new product announcements to their subscribers.
Targeted bulk email marketing is a powerful way to communicate with customers and prospects, offer the information they need and ensure communications are relevant to their life.
