Bulk Email Marketing
Bulk email marketing has quickly become one of the most profitable and effective forms of advertising available. Supplementing or, in some cases, replacing traditional catalog, post card and newsletter mailings, bulk email marketing is instantly distributed to unlimited recipients around the world. Bulk email marketing is the mass distribution of electronic newsletters, promotions, advertisements and corporate announcements for use in both business-to-business or business-to-consumer industries.
In addition to its more obvious marketing and advertising uses, bulk email marketing has also become useful within internal corporate communications, public relations and investor relations departments. Aided by instantaneous distribution, executive managers can satisfy time demands in the most recent round of regulations surrounding fiscal disclosure within public corporations. Internally, bulk email marketing provides a brand-intense format for team building and morale boosting.
The benefits of bulk email marketing are difficult to ignore. Companies can completely eliminate fees paid to printers, mailing houses and the U.S. Post Office. When those expenses are multiplied by hundreds of thousands of recipients, this figure dramatically boosts their bottom line. Marketers can also abolish the stacks and cabinets of excess print collateral because bulk email marketing is completely electronic. Results that used to take weeks to months to measure are now immediate, with each bulk email marketing campaign delivered instantly to all customers and prospects. So marketers can make corrections or change their direction on a dime. This, in turn, improves campaign effectiveness.
Studies show that bulk email marketing ROI is measurably higher than that for print or media advertising and it continues to rise. This may be due to its convenience and interactive capabilities, such as live URL linkage, send-to-a-friend, survey and instant chat or email contact functionality. Bulk email marketing solution providers, such as Listrak, can help companies integrate more advanced functionality using a simple web interface.
