Bulk Email List Marketing
Bulk email list marketing is the practice of sending promotions, newsletters, announcements, press releases and offers to customers via email. Best practice dictates each recipient opt-in to receive these email communications. Then, once a subscriber has requested bulk email list marketing inclusion, marketers can send announcements targeted to their online audience.
The practice of bulk email list marketing brings with it some basic business responsibilities. First, list administrators must offer a valid opt-out method in each email, per federal regulations and the CAN-SPAM Act of 2003. This mandate also requires bulk email list marketing campaigns include a valid subject line and header, including full routing information, the sender’s legitimate physical address and a label if the bulk email list marketing message contains adult material.
In addition to regulatory compliance, bulk email list marketing administrators should remove email bounces and undeliverable addresses from their list as soon as possible. If left unattended, bulk email list marketing companies face ISP blocking based on the number of bounced emails per messages sent. Sending excessive emails to invalid addresses will also place an undue burden on servers.
Prior to sending bulk email list marketing, campaign administrators should ensure their communications are free of grammar or spelling errors. It’s also advisable to check the accuracy of facts, test design integrity across multiple email clients and services and run your message through a wizard to minimize spam flags. Bulk email list marketing service providers like Listrak offer spam checking tools to their subscribers.
Bulk email list marketing administrators and campaign managers can stay informed on market, industry and legislative changes by reading the news, researching the topic, studying bulk email list marketing white papers and attending industry conferences.
