Dynamic Content System
Dynamic content resources available:
White Papers:
Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
Email Marketing Best Practices: Creating Relevant Email Campaigns with Dynamic Content
Dynamic Content Strategy Guide: Five Essential Email Campaigns
Case Study:
Dynamic Content in Action: DiscountBeautyCenter.com Case Study
Webinar:
Dynamic Content in Action Webinar
Blog:
The Creative Side
The greatest way to increase the relevancy of your email campaigns is to create them using Dynamic Content. Dynamic Content emails use the data stored in subscribers’ profiles to determine what the most appropriate content is to send each individual user. Instead of sending a generic one-size-fits-all email to your entire subscriber base, you can send highly-targeted, individualized messages that contain only the information that each subscriber wants. Click-through, response, and conversion rates are much higher in dynamic content campaigns than static campaigns as you’re reaching the right subscribers at the right time with the right message, and unsubscribe rates and abuse complaints are much lower.
Listrak’s powerful Dynamic Content System automates the message assembly process based on the intended recipient’s profile, which may be updated automatically with Listrak’s Dynamic Profiling feature. To build a message using Dynamic Content you must first build the HTML or text blocks of content that will be inserted in each message and save them in the Content Library. The content blocks are automatically inserted in the email template based on defined business rules and profiling attributes. Instead of taking the time to create several different versions of each message and segmenting your lists accordingly, you can create a single template that is populated with different graphics, messages, ads, or calls-to-action that reach your contacts on a personal level.
Listrak’s reporting tools allow you to build reports based on the entire campaign or each individual version of the message that was sent out so you can see the results. Dynamic content campaigns have an average click-through rate that is 41 percent higher than batch and blast messages, and with Listrak, it’s easier to get started with Dynamic Content than you might think.
For more information, or to see a demo, contact one of our email marketing experts today.
