Social Marketing

Social Communities Promotions

You can easily promote your social communities in our modal lightbox or pop-over campaign and subsequent email campaigns to increase your fan base and viral marketing reach.

Social Proof

Social recommendations are a powerful marketing asset, especially in the form of customer-generated product ratings and reviews. In fact, 90% of online shoppers claim that a positive review influences purchase decisions. Our solution integrates with leading review providers, including Bazaarvoice and Power Reviews, and allows you to easily include star ratings and customer reviews in email campaigns.

Dynamic Insertion

Dynamically insert ratings and reviews with specified parameters in email campaigns to positively influence purchase decisions.

Real-Time Tracking

Real-time monitoring allows you to track and report on the number of ratings and reviews and number of orders placed per review within Listrak.

Review Requests

Increase the number of product reviews by automating review requests as part of your post purchase campaigns.

social marketing

Lead Generation through Twitter and Facebook

The customers that interact with you on Twitter and Facebook are typically your most engaged; however, neither social community is an ideal selling environment. Our integration with Facebook and Twitter Lead Generation Cards gives you the ability to acquire highly qualified leads directly through your social networks, automatically adding them to your subscriber list and triggering your welcome series. You can also monitor new subscribers by subscription point and easily track ongoing engagement.

social marketing

Social Sharing

Our solution gives you the ability to make all of your emails easily shared while allowing you to track the results. By including a Share With Your Network link in each email, your recipients can easily post the email on their Facebook, Twitter or LinkedIn feeds, so their friends and contacts can take advantage of the email offer, too. Also, all emails should include the Send to a Friend link, which keeps all formatting and functionality intact when they are forwarded, making it easy for others to interact with your messages.