Pinup Girl Clothing knows that completing a sale doesn't mean the end of a customer's experience. In fact, it's actually just the beginning.
Pinup Girl Clothing implements Listrak's Loyalty, Reviews and Winback Post Purchase tactics.
All campaigns are automated, which means very little day to day management is required. But what's even better is the success these autopilot campaigns deliver.
- 10% overall average conversion rate
- 5% annual email revenue
- 5,000+ customer reviews
Saying thank you has proven to be an effective way for Pinup Girl Clothing to not only generate top-of-mind awareness, but also repeat sales.
14 days after the sale a loyalty email is sent, thanking the customer for her recent purchase. Depending on the customer's purchase history, the email may also include a discount for a future purchase.
Saying Thank You Pays Off!
- Both email versions generate an impressive 11% conversion rate
- This campaign contributes 50% of all Pinup Girl post purchase revenue
Pinup Girl Clothing invites customers to become brand advocates by providing personal feedback on their recent purchases. This feedback is then published to the specific products' website page to help other shoppers make their purchase decisions.
25 days after a product is shipped, a review request email is sent which directs the customer to an easy rate and review form. The form captures a one-to-five star rating on quality, fit and comfort, service, price and value, as well as an optional written review.
Pinup Girl customers are amazing brand advocates!
- Over 5,000 reviews were written in just two months
- This campaign averages a 10% conversion rate
Winback campaigns are designed to increase ROI by re-engaging dormant customers. Pinup Girl wins back their customers by encouraging a repeat purchase with a purchase incentive.
90 days after a customer's original order date, an email is sent with a "Can we help you look fabulous again?" subject line and a purchase incentive.
Winback keeps customers loyal and frequently purchasing!
This campaign generates 27% of total post purchase campaign revenue.