Naturopathica wanted to inspire and engage their subscribers with unique and personal content, inspire skin care gift giving and drive sales during the shortened 2013 holiday period. They recognized that in order to accomplish this, they would need a campaign that stood out from the barrage of emails customers typically see over the holidays.
The answer came in the form of an email campaign featuring daily testimonials that focused on making skin care, which is usually a personal use purchase, a great giftable purchase. To do this, Naturopathica turned to their staff and social media, asking their Facebook community to share what they would give and why. Using these testimonials, they created a series of daily email blasts, each featuring a recommended product with personal statements about why the highlighted product would be a great gift for a friend or loved one.
"Email is a growing tool for driving competitive holiday sales and telling our brand story. Our partnership with Listrak has helped us to create gorgeous, branded, high-impact emails that drive measureable growth, despite a shortened holiday season."
Sarah Falcon, Director of Direct Marketing & Sales
Naturopathica is dedicated to the health and well-being of skin, which means they never use ingredients that can cause irritation, so your skin can focus on looking younger and feeling healthier. From Aloe Vera to L-Ascorbic Acid to Peptides and Plant Stem Cells, every ingredient in their formulas works in harmony with the skin's natural processes.