JimmyJazz.com, a leading urban retailer with storefronts in the eastern U.S. and a popular online retail site, knew it was losing sales from abandoned shopping carts. In fact, its average cart abandonment rate was 80.84%, slightly higher than the industry average. It turned to Listrak to help recapture those lost sales through its Shopping Cart Abandonment solution.
Increase eCommerce revenue by recapturing sales lost due to abandoned carts
Automated three message shopping cart abandonment series with progressive discounting offers
JimmyJazz.com keeps margins high by withholding a discount in the first message, offering a small discount in the second and sweetening the deal in the third. In many cases, a simple reminder is enough to prompt customers into action to complete the sale so there is no need to hastily sacrifice profits with a discount in the first email.