Success Stories

A/B Split Testing Product Recommendations in Email Increases Relevance, Clicks and Conversions for HorseLoverZ.com

HorseLoverZ.com was already seeing the benefits of adding personalized product recommendations to shopping cart abandonment and post purchase emails, but was unsure if they would optimize the performance of bread-winning marketing emails. A simple A/B split test proved the power of personalization to drive more site traffic and conversions.

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