An Evolving Retail Landscape

Listrak is obsessed with providing retailers and brands the tools and guidance needed for long-term success. Our annual email benchmark report reviews the previous year’s metrics from our 1,000+ clients with baselines for campaign types.

Analyzing our 2021 email data, we quickly understood that we were treading new water. Ecommerce has been dramatically affected by a host of uncontrolled issues, including supply-chain disruption, labor shortages, and ongoing privacy changes affecting ecommerce results. So we decided to approach this year’s report a bit differently, outline the reasons as to why you may see some data fluctuations, and give you recommendations on how to better control your ecommerce strategy in the coming months.

Additionally, you’ll see retail campaign averages by open rate, click-to-open rate, click-through rate, conversion rate, and revenue per email sent; and a further breakdown of 19 retail verticals to compare and monitor your campaign analytics for benchmarks and success.