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Listrak Reports Results of Record-Breaking Year

Expansion to Australian Market Contributes to Growth

Listrak, a single, integrated digital marketing platform providing omnichannel solutions for retailers, recently released details on its record-breaking growth in 2013.

The Lititz, PA-based Saas provider has been enjoying several consecutive years of considerable growth, including a 45% increase in revenue in 2012 vs. 2011. Listrak just revealed that in 2013 the company achieved a 70% increase in revenue over 2012, largely due to a 20% growth in client base and nearly 96% increase in number of emails sent.

In early Q2 2013, Listrak established a second location in Lancaster, PA to accommodate its growing staff, and in particular, its Professional Services team. When the new location was announced, CEO Ross Kramer reported that a 30% increase in staff was anticipated for 2013. Listrak recently, reported, however, that to meet growing demand, the company actually grew its staff by nearly 50% in 2013, including an 88% increase in its Professional Services team.

Contributing to the growth experienced in 2013 was the establishment of a Listrak presence in Australia, which has resulted in a steadily growing roster of new clients, including Educational Experience, a division of Staples; and the children’s toy chain KidStuff.com.au.

Kramer comments, “We began exploring the Australian market nearly two years ago, recognizing that it is an important emerging eCommerce space. We are off to a great start with an impressive and growing list of retailers who are successfully implementing strategic digital marketing strategies to bolster incremental revenue and the lifetime value of their customers.”

Listrak’s increasing presence in the Australian market was made possible by an exclusive partnership with eWave, the multi-award winning eCommerce agency that has established itself as industry leader as well as a trusted source of eCommerce expertise to some of Australia's most iconic brands such as Nestle, Westfield and Staples.  Australian clients who partner with Listrak create and deploy their digital marketing on the Listrak integrated digital marketing platform and e-Wave’s Listrak-trained staff provides sales and marketing, technology support and strategic account management.

Additionally, in 2013 Listrak added to its New York City-based sales staff and West Coast sales and account management staff and also welcomed Ben Smith to the newly created role of president. As president, Smith handles daily operations, contributes to strategic growth planning and allows Kramer to focus on product innovation.

About Listrak

Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. The company’s retail-specific solution suite is powered by a comprehensive data hub of 360-degree shopper insights that allow retailers to create personalized campaigns across all customer touchpoints to drive incremental revenue and ROI. Listrak is solely focused on the retail industry and is uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across all channels, including email, mobile, social, web and stores. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Deb Shops, Waterford, Spiegel, The Grommet and La-Z-Boy. For more information, visit www.listrak.com.

About eWave

eWave is a multi-award winning eCommerce agency that has established itself as industry leader as well as a trusted source of eCommerce expertise to some of Australia's most iconic brands such Nestle, Westfield and Staples. Known for being one of the most technical, creative and innovative teams in the industry - eWave continues to prove their strategic and analytical expertise as they have excelled beyond the Australian market to become an agency that is now recognized worldwide. 

Specializing in the Magento platform, eWave has a core focus on advanced multi-channel ecommerce implementations as well as conversion and marketing technologies for enterprise level customers. eWave provides an Agile Commerce approach to truly optimize the customer journey across all touchpoints. They bring together first class innovative design, state of the art technology, and an advanced user experience research process to create exceptional online brand experiences.

 

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