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Listrak Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

Listrak recognized for demonstrating leadership in brand protection, online security, and privacy best practices

Listrak today announced it has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect its customers and brand from the increased threats of cybercriminals and to elevate clients’ trust level.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report. The composite analysis included over a dozen attributes focusing on site and server security; domain, brand, email and consumer protection; and privacy policy and practices. In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements. Key sectors audited include the Internet Retailer 500, FDIC 100 and Top 50 Social Sites, as well as OTA members.

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance. “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”

Listrak Privacy Officer James Koons commented, “We are extremely honored to be among the companies recognized by the Online Trust Alliance as a trusted security leader. This recognition confirms Listrak’s ongoing commitment to protecting our clients’ and their customers’ data, as well as promoting trust within the email channel. Our customers can focus on their digital marketing efforts and know that their data is secure.”

Nearly a third of the companies reviewed made the Honor Roll, including Listrak. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criterion regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services; enable businesses to enhance their security, data protection and privacy practices; move from compliance to stewardship, demonstrating support of meaningful self-regulation; and promote security and privacy as part of a company’s brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (14%), insecure websites (7%), and inadequate privacy policies or data collection practices (36%).

To review the full 2013 Honor Roll report, please download a free copy at:https://otalliance.org/2013honorroll.html

 

About The Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org

About Listrak

Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit http://www.listrak.com.

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