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Listrak Becomes Data Privacy Champion

Joins growing global effort to promote privacy awareness

Lititz, PA - January 15, 2014 - Listrak today announced that it has become a Champion of Data Privacy Day (DPD). As a DPD Champion, Listrak recognizes and supports the principle that organizations, businesses and government all share the responsibility to be conscientious stewards of data by respecting privacy, safeguarding data and enabling trust.

Data Privacy Day, observed annually on January 28, is an international awareness effort to encourage Internet users to consider the privacy implications of their online actions and motivate all companies to make the protection of privacy and data a greater priority. Listrak is joining the growing effort among international organizations, corporations, educational institutions, government entities and municipalities across the globe to promote privacy awareness.

"As a Data Privacy Day Champion, Listrak continues to encourage our clients to get involved, stay informed, and take consumer privacy concerns seriously,” said James Koons, Listrak’s chief privacy officer. “Marketers really need to understand what role consumer privacy concerns play in their brand marketing strategies. Data privacy has never been more important than in today's environment."

Coordinated and led by the National Cyber Security Alliance (NCSA), Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. The day, January 28, commemorates the 1981 signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.

For more information about Data Privacy Day, the DPD Champions program, and how to participate in DPD activities, visit http://www.staysafeonline.org/data-privacy-day/. You can also follow Data Privacy Day on Twitter at @DataPrivacyDay and the hashtag #DPD2014. Data Privacy Day updates and privacy tips are also available on Facebook at https://www.facebook.com/DataPrivacyNCSA.

About Listrak

Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. The company’s retail-specific solution suite is powered by a comprehensive data hub of 360-degree shopper insights that allow retailers to create personalized campaigns across all customer touchpoints to drive incremental revenue and ROI. Listrak is solely focused on the retail industry and is uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across all channels, including email, mobile, social, web and stores. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Deb Shops, Waterford, Spiegel, The Grommet and La-Z-Boy. For more information, visit www.listrak.com.

About Data Privacy Day

Led by the National Cyber Security Alliance, Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108 – the first legally binding international treaty dealing with privacy and data protection. Intel and Microsoft are Leading Sponsors of Data Privacy Day. ADP, AT&T and ESET are Contributing Sponsors and Small Business sponsors include AnchorFree, CyberGhost, PRIVATE WiFi, Reputation.com and SpiderOak.

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