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Listrak Named to 2014 Email Integrity Honor Roll

Recognition follows being named to Online Trust Honor Roll in June

Lititz, PA – August 6, 2014 – Today, in releasing the results of The 2014 Email Integrity Audit, the Online Trust Alliance (OTA) announced that Listrak has been named to the 2014 Email Integrity Honor Roll. The recognition follows Listrak being named to the OTA Online Trust Honor Roll in June for the second consecutive year. 

OTA conducted the Email Integrity Audit, which evaluated more than 800 companies’ adoption of Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication Reporting and Conformance (DMARC). Companies that have adopted both SPF and DKIM at their corporate or top level domain and have a DMARC record published are listed as leaders in email security and brand protection.

According to OTA Executive Director Craig Spiezle, the email integrity audit focuses on brand protection, and therefore companies that have adopted SPF or DKIM at their marketing sub-domains but not their top level domain did not make the grade. Of the more than 800 companies and brands evaluated, approximately 12% passed, including nearly 60% of OTA members. Listrak is an OTA member, and Listrak Chief Privacy Officer James Koons is on the OTA Board of Directors.  

Koons comments, “Email is a valuable business communication tool and steps should be taken to properly secure it. Bad actors are constantly employing phishing and spear-phishing attacks in an attempt to trick employees, partners and customers into revealing personal and financial information. When properly implemented, SPF, DKIM and DMARC can go a long way to secure your email. These forms of authentication not only confirm the real sender of an email, they are an important email deliverability best practice and allow for the detection of phishing, spoofing and spam emails.”

In addition to providing an in- depth review of email security best practices, focusing on the practices necessary to help detect and block spoofed and forged email, the 2014 Email Integrity Audit report also covers related best practices, including Transport Layer Security (TLS) and user opt-out mechanisms and practices. Detail are available at https://otalliance.org/EmailAudit.

About Listrak:

Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, Speigel, The Grommet and La-Z-boy. For more information, visit http://www.listrak.com.

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