Listrak has expanded the capabilities of its single, integrated digital marketing platform to include email remarketing campaigns based on browse and abandonment data. The integrated platform allows retailers to do email, remarketing and personalization based on 360-degree shopper insights from a single login.
In addition to allowing retailers to use shoppers’ browse and abandonment data to inform personalized product recommendations onsite and in email, using Listrak’s Product Recommender solution they can now also automatically trigger targeted remarketing messages based on that data.
Listak’s Browse & Abandon is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to a website to take action. The solution uses shoppers’ browse data to create personalized messages featuring products that have been viewed or related products based on “viewed this, viewed that” or “viewed this, purchased that” algorithms. In addition, Listrak Recommender allows marketers to control creative design and use custom fonts, rather than having to work within the standard HTML box.
Listrak CEO Ross Kramer comments, “This new offering gives retailers yet another way to communicate with subscribers in a highly personalized and timely way to boost incremental revenue. Browse & Abandon campaigns are a powerful complement to our shopping cart abandonment solution that allows retailers to optimize the website visits of every subscriber.”
Kramer notes that many retailers benefit from an automated three message series that is timely and relevant and that establishes a friendly, service-oriented tone.
Listrak offers a single, integrated digital marketing platform providing personalized omnichannel solutions for retailers. The company’s retail-specific solution suite is powered by a comprehensive data warehouse of 360-degree shopper insights that allow retailers to create personalized campaigns across all customer touchpoints to drive incremental revenue and ROI. Listrak is solely focused on the retail industry and uniquely qualified to help retailers optimize digital marketing campaigns by engaging customer with timely, relevant, personalized, shoppable messages across all channels, including email, mobile, social, web and stores. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Spiegel, The Grommet and La-Z-Boy.