Socks and ties are Father’s Day gift staples, but this year’s online shopper has a more extensive buying list in mind for Dad. According to NRF and Shop.org’s Father’s Day survey conducted by Prosper Insights & Analytics, online consumers plan to spend 27 percent more this year than last. Budgets for online shoppers come in at an average of $163, or $42 more than overall consumers.
While two-thirds of online shoppers plan to buy greeting cards, almost half anticipate treating Dad to a special outing such as brunch or dinner (49%), as well as springing for clothing (48%) and gift cards (45%). Consumer electronics, sporting goods, books and media, tools, appliances and personal care items are also on shopping lists.
Mobile devices are part and parcel of Father’s Day this year. For example, two out of five smartphone owners shopping online anticipate using the device to research products and compare prices (among tablet owners, it’s closer to half).
As online Father’s Day shopping starts in earnest this week, we asked three Shop.org members to share top tips for retailers to make the most of this event.