Ross is a co-founder and CEO of Listrak. He has nearly 15 years of executive leadership, successfully launching and directing three technology start-ups. Ross has led Listrak from concept to a leading automated digital marketing solutions provider specifically tailored to retailers. As CEO, he is responsible for charting Listrak's strategic vision and direction. Ross is a thought-leader within the digital marketing community, lending his expertise to numerous conferences, seminars and webinars, as well as to the media.