Ross is a co-founder and CEO of Listrak. He has nearly 15 years of executive leadership, successfully launching and directing three technology start-ups. Ross has led Listrak from concept to a leading email marketing solutions provider serving online retailers, interactive agencies, and direct marketers. As CEO, Ross is responsible for charting Listrak's strategic vision and direction. Ross is a thought-leader within the online marketing community, lending his expertise to conferences, seminars, and webcasts. Ross is also a frequent contributor of email best practices articles and can be found in eM+C, Adweek, Internet Retailer, MarketingProfs, Website Magazine, Direct Magazine, and other publications. Ross also shares his expertise on Listrak's podcast Email Marketing Today and its webinars.