As VP of Sales Operations, Greg leads the support functions essential to sales force productivity and Listrak's profitability. These functions include planning, reporting, sales process optimization, sales job design and sales program implementation. He also leads Listrak's recruiting, selection and coaching of sales force talent and oversees the company's Business Development Center. Greg has a 24 year business career holding various leadership and executive roles in sales management, process improvement, product development, strategic planning, and organizational integrations. Prior to joining Listrak, Greg served as an executive for a major regional financial services provider.