Streamline Your Email Marketing Budget: Do More with Less
By Megan Ouellet, Director of Marketing for Listrak
February 20, 2009
The current state of the economy has forced marketers to rethink their strategies and move towards campaigns that are less passive and more proactive. Budgets for TV, radio, and print have been slashed as marketers beef up their interactive email and web marketing campaigns. The benefits of email marketing are great low cost, the ability to target small segments of your audience with very specific messaging, responses that are practically instantaneous, and the highest return on investment across all marketing channels. The DMA estimates that marketers will achieve an ROI of $43.52 for every dollar spent on email marketing in 2009. Compared to non-email Internet marketing's projected $19.97 return, catalog marketing's $7.25, and non-catalog direct mail's $15.55, email delivers the biggest bang for the buck. However, in order to maximize the return on investment email marketers have to adopt better sending practices.
Email marketing best practices don't require costly investments in technology or huge time commitments. In fact, there are several small changes you can make to your current processes that will boost responses from your audience and increase conversions.
Listrak, an innovator in the email marketing industry and the email service partner to companies like The Islands of the Bahamas, Hitachi, and Motorola, has put together the following white paper discussing how you can increase the impact your emails have on your target audience by following a few simple best practices.
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