How to Use Email and Social Marketing Together
When used together, social marketing and email marketing will get you closer to your customers than ever before. Here are some tips for using both channels together:
SWYN - Most emails contain a FTAF link (Forward to a Friend) and, while the numbers of forwarded emails are generally low, the emails that are forwarded have high conversion rates. Give your emails an update with a SWYN link (Share with your Network) to encourage your audience to share your messages across in a more viral environment.
Build your Lists - Once you engage people in conversation, ask them if they want to opt-in to your email list. People love the personalized communication through social networks; however, most business professionals are too busy to strictly communicate that way. Email provides them the information they want and they can read it at their convenience.
Use the Data - The information you'll learn from your audience in the social networks should be used to target them with relevant email messages. Don't let the two channels operate in a vacuum, use the data to your benefit.
Complementary Messages - It's okay to use the same content across the different channels as long as the message and voice changes to fit the audience. For example, if you're promoting an event, using social and email channels gives you a one-two punch that will greatly increase attendance while keeping the cost to promote the event low.
Finally, social marketing is more than just the latest fad; however, it's not replacing email the way some of the early adopters predicted. You must update your marketing strategy to include both channels in order to be successful. If you have any questions, our experts are available to help you with your strategy and campaigns. Contact us today to learn more.