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Social Marketing Campaigns

Effective social campaigns are built for the audience, not the sales team or board of directors. Effective campaigns will help your bottom line through branding and positioning, but not from a direct selling approach. Effective campaigns:

• Complement your marketing strategy across other channels
• Raise brand awareness
• Position your organization as thought-leaders in your industry
• Drive subscriptions to your email newsletters
• Allow you to start a conversation and communicate directly with your audience
• Give you a tool to listen to what your audience wants
• Provide interesting insight that is relevant and beneficial to your audience
• Are authenticate because your brand advocates and influencers, not your sales and marketing teams, are discussing your products and services
• Depend on the quality of, not the quantity of, connections

On the other hand, ineffective campaigns:

• Take a hard-sell approach
• Replace other marketing channels
• Are a one-way approach where you speak often but don't listen to or communicate with your audience
• Increase the noise level to your audience through irrelevant messages
• Are written in the wrong voice instead of an authenticate, casual tone

It's important to take a customer-centric approach to your social campaigns. If you don't use these channels properly, you'll either get lost in the noise and be overlooked, or you could hurt your brand and damage your positioning in the market.