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Automated Geo-Targeting Profile Filters

Three of Listrak's new profiling filters allow you to automatically segment your audience based on geographical location. Listrak pioneered Geo-Tracking in email marketing through its integration with Google Maps. Subscribers' locations are captured when they open, read, or click on a message and the data is stored in Listrak. Previously, users had to segment this data manually, but the system has been updated recently with three built-in filters that allow you to automate the process.

1. Filter by country - Whether you need to target a country or group or countries with a specific offer, or if you need to exclude a country or group of countries from a campaign, this filter gives you the tools you need to segment your audience appropriately. Not only can you target specific subscribers in countries where you're hosting events (like a global book tour or international conferences) or exclude subscribers in specific countries where your products aren't relevant, but you can also use this filter to engage subscribers in new ways. For example, instead of only sending out an English version of your email, you can reach your global subscribers with messages written in their official languages.

   

2. Filter by region - Similarly, you can filter your audience by U.S. state or Canadian province. For example, if you want to send an email to subscribers in the Pacific Northwest, you can quickly and easily filter the audience to target those subscribers only. Filtering subscribers by region helps you engage groups of subscribers in a new way. It could be as simple as word-smithing your content and changing some of the phrasing to give it a more local flair. Small touches like these really help you connect with your audience and help you build strong and lasting relationships.

   

3. Filter by postal code - The more targeted your emails are, the more relevant they become. Listrak's postal code filter lets you segment your audience down to the U.S. zip code level so you can send highly-targeted emails to a very specific location. Or, you can target subscribers within a defined radius of a particular zip code. Filtering your audience to this degree allows you to send your messages to an exact and precise audience - the subscribers who are most interested in your offer and who have the highest possibilities of converting.

   

To learn more about Geo-Tracking, read Listrak's white paper "Geo-Tracking through Google Maps: Increase Email Campaign Relevancy."