Five Step Email Marketing Self Assessment Guide
By Megan Ouellet, Director of Marketing for Listrak
April 30, 2007
Is your once successful email marketing campaign converting as well as it did in the past? Unfortunately, email campaigns aren’t capable of running on auto-pilot. Countless factors influence success – from consumer trust and brand loyalty to the state of the market, the economy, and even current events. While it’s impossible to control all factors that influence buyer interest, you can control some. Regular and ongoing email campaign evaluation and assessment can help ensure exceptional results over the long-run.
Listrak, an award-winning email marketing provider, has identified five key questions marketers should use to evaluate the success of their email marketing programs, and we offer tips you can easily integrate in case your campaigns are under-performing. We will show you what to look for and how to integrate the information you gather from actual consumer response, click-through rates, and web analytics to drive even stronger buyer activity and profitability.
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