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How Listrak Helps Deliverability

While deliverability is never guaranteed, Listrak can dramatically improve odds. Listrak serves as a trusted advisor to its clients through best practices consulting as well as through the use of best of breed delivery platform. At the Enterprise-level, customers automatically gain the powerful benefits of a dedicated IP address or a pool of IP addresses for their exclusive use. Listrak partners with leading industry associations such as the DMA and the Email Experience Council, and it maintains close relationships with the top ISPs to understand the specific volume criteria that the ISPs regulate when sending email to them. Listrak works routinely with hundreds of block lists controlling entry into networks, monitoring subscriber status, educating clients on best-practice email marketing procedures, and negotiating ways to lift blocks should they arise. Listrak facilitates permission-based email marketing by maintaining active relationships with all of the major sender accreditation organizations such as Sender Score Certified and Goodmail.

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Listrak — Email Marketing

How Listrak Helps Deliverability