Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing Messages
By Megan Ouellet |
April 5, 2010
Email Marketing Metrics: Looking Beyond Open and Read Rates
By Megan Ouellet |
February 1, 2008
Email Marketing Campaign Development: Optimize Management, Tracking, and Analysis
By Megan Ouellet |
September 6, 2007
Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
By Megan Ouellet |
May 25, 2007
Using Google Analytics to Increase Reporting Capabilities
By Megan Ouellet |
May 2, 2007