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Does the Message have a Great Subject Line?

Much like an invitation to a party, the email subject line sets the mood of the email. It must attract the recipients while conveying the overall objective, call to action, and corporate identity of the sender. And, once again, it must be brief and to the point.

Best practices of writing a great subject line include personalizing it with the recipient’s name, including an offer and a time frame, and using popular keywords or phrases while avoiding overused words such as “free” and “guaranteed”. For more information, please read Listrak’s white paper “Subject Line Best Practices”.