Has the Campaign Content been Reviewed?
Email marketers only have a matter of seconds to convey their messages to the readers so messages should contain a concise message consisting of a bulleted list of important points and a clear call to action. Email marketers should keep messages brief and to the point.
Prior to sending a message, marketers should review the message several times paying close attention to the call to action, personalization, unsubscribe and contact links, and, most importantly, empty claims and hyperbole.
Many times, marketers get overly excited about their products and they dilute the message with fancy corporate-speak, such as “We are dedicated to utilizing world-class, next generation technology to provide the world’s best, most innovative solutions that are scalable and flexible enough to be used today and will grow as your company grows for use tomorrow anywhere in the world.”
While messages like this have become a common form of marketing messages, email marketers must avoid it at all costs as it is wordy, unclear, and full of empty promises and hype.
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