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Are Logistics in Place so the Campaign may Succeed?

Often times, miscommunications in the work place may doom a campaign before it even begins. Marketers must work closely with the sales and product teams prior to a campaign launch to be sure all necessary logistics will be in place the day of the announcement so they can quickly and accurately respond to customers.

In order to plan accordingly, email marketers need to understand the way customers respond to messages. After an email campaign is sent, it is typical for 40-50 percent of all responses to take place in the first two hours. It is crucial for marketers to have everything in place to manage the amount of traffic that email campaigns generate. This includes scheduling the appropriate staff members to be available during the campaign launch, having the correct amount of inventory on hand to accommodate the expected response rates, ensuring websites and landing pages are updated and servers can handle the high increase in traffic the day of the launch, etc.

Many email campaigns have successfully captured the readers’ attentions only to fizzle when the website crashes due to a sudden spike in volume or the sales team or the product itself is unavailable at the time of launch when demand is greatest. Having a well-defined plan in place before the email campaign is sent will greatly increase the marketer’s ability to reach his or her goals.